Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit. As Google continues to introduce new snippets, it’s important to stay on top of them. Right?
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. Does that sound complicated or tricky?
Baidu Limits PPC Ad Space: What This Means for B2B Marketers
JUNE 1, 2016
Earlier this year, Google eliminated the right hand sidebar ads and while it initially impacted the cost-per-click, the market stabilized as more was understood (and data became available) on the effect of the changes. As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. Long-Tail Keyword Expansion. Model Number Campaigns. Competitive Campaign.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012. SEM SEM stands for search engine marketing.
Hospital Search Implications of Google’s Healthcare Knowledge Graph
MARCH 9, 2015
A month ago, Google announced that health information will now be shown in the Knowledge Graph , as the company says 1 out of 20 (5%) Google searches is health-related. The goal of this update from Google was to help users find health information quickly and easily. Fewer ads and therefore, fewer impressions on Google SERPS (paid advertising). Differentiators.
Hero Conference 2014: Key Learnings in Paid Search
MAY 2, 2014
have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The conference was two days long with a keynote speakers that opened and closed each day. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. One thing is for sure, PPC is only going to get more and more time-intensive if you want to be better than your competition. Another thing Google does not provide.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. Break up the keywords into two sets – high-volume phrase and long-tail phrases. Conversion actions are not all created equal (e.g.
B2B Hubs Or PPC? Are All Leads Created Equal?
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. I’ve seen a few situations in the reverse as well. PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” Or that 73% of U.S. And 73% of U.S.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing: Red-Headed Step-Child of SEM World? Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Post on Google Buzz.
Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
MAY 17, 2014
Create your own PPC campaigns, and manage them effectively – Caring.com is already spending millions of dollars on pay-per-click marketing, aggressively bidding on your community names and key terms in the senior living space. But that doesn’t mean they own the market; in fact, with Google’s emphasis on Quality Score, you can ensure that your ads get more visibility, even with a smaller budget. My colleague Joe Castro wrote an awesome post about how healthcare companies can increase their Quality Scores and click-through rates through advanced PPC tactics.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. That could mean theyve been doing the same old thing for too long and are in a rut. Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. Wrong. and Italy. Login.
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
How can you get the most of out of Google’s free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for “business services management, but at #23 for business service management. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. SEO Tools 101, Part 1 by Search Engine Watch.
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
How can you get the most of out of Google's free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? This one tool lets you explore many others."