SEO Isn’t Mystical
OCTOBER 8, 2015
PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Keep Your “SEO Dictionary” Handy.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
ALT text ALT text is a description of an image in your site’s HTML code. Spiders or bots (which we’ll define shortly) crawl around your site to see what’s in it, but they can’t read images. If someone links to your site with specific anchor text, it helps search engines know what your site is about. Many sites also use the tags for guest posts.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. However, Wikipedia is still very successful, as the #6 site in the world according to Alexa. Stay tuned!
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How does the introduction of Google Instant change SEO tactics? What are the crucial tasks to include on site audit and pre-launch SEO checklists? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. SEO 101: Defining the long tail by Conversation Marketing. Google Instant and SEO. Google: Complexity is Good!
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. ALT Text/Tag or Attribute - A description of an image in your site's HTML. Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Conversion Form - A form through which you collect information about your site visitor. See Panda). H.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. ” (Wikipedia). This is a pity. Why is this a pity?
Glossary: 24 SEO Terms Marketers Should Know
JUNE 15, 2010
Jargon alone should not stop you from making your site the powerful marketing tool it can be. ALT text/tag or attribute - A description of an image in your site's HTML. Social bookmarking sites such as del.icio.us let users share websites they like with each other. Having links to your site in del.icio.us is a sign that your website content is interesting to people. C.
SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
JUNE 8, 2015
Google is number one, YouTube is number two, which is of course owned by Google, and that doesn’t even count situations where a video shows up in a traditional search engine results page. So YouTube is an extremely heavily trafficked site. And part of putting the audience first is to think like a Google or Bing engineer. The Heads and Tails of Keywords.
Best of 2008 - SEO Tools, Part 1
JANUARY 26, 2009
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
How can you get the most of out of Google’s free webmaster tools to improve rankings? The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors (poor coding, duplicate content and URL issues). Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. Understand Google’s Guidelines by Alibaba.
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
How can you get the most of out of Google's free webmaster tools to improve rankings? sites including "kayaks" or "kayaking" will show up on a search for "kayak"). For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. The site looks a little spammy, but the article is a helpful, quick read.