Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. This is good for search. This is good for the site.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. Now there’s micro-influencer marketing. ” Online influencers at all levels are smart, savvy, and clever.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JUNE 8, 2018

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. What’s wrong with SEO?

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

APRIL 28, 2017

You know you can fall asleep wherever you are, as long as you can maintain your ritual. However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. Not only did his site visitors love the transcript option, Google loved his transcripts, too. If you want to function before 9 a.m.,

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

DECEMBER 15, 2016

Humans don’t like long lists of things. If users hate search so much, why do they love Google so much? Or they go back to Google, and maybe they click on your search results if you happen to rank against your competitors. Our data showed that users preferred search to navigating through our megamenu of options.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

FEBRUARY 13, 2012

Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. Will Google keep innovating?

Google 80

Google Long Tail Marketing Search Marketing Validation 80

Biznology

JANUARY 4, 2016

Google took away your keyword data. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust yourself off and find alternatives.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

DECEMBER 20, 2013

As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. Not only will anchor text help determine the value of your links, but it will also shape how your backlink portfolio looks to Google.

Long Tail Marketing 80

Long Tail Marketing SERP Link Building Wikipedia 80

Biznology

SEPTEMBER 14, 2012

What website owners need to realize is that while they might have an idea of some of the keywords that should be targeted, new opportunities (specifically long tail keywords) often appear within the research. Google offers a great keyword tool that is free to use. These keywords are often long tail keywords.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

JUNE 22, 2015

People always ask me about free alternatives to Google’s Keyword Planner. pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. This long-tail data, some argue, isn’t as easily accessible in Google’s Keyword Planner.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

NOVEMBER 7, 2013

Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google’s search income, so most people click on ads at least once in a while. Paid Search Search Marketing Slider Business Google paid search search Search Engine Marketing' It ain’t true.

Long Tail Marketing 80

Long Tail Marketing Wikipedia Search Engine Marketing Click Rate 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. This refers to “long-tail” vs. “short tail” keywords. MEASURE PROGRESS REGULARLY: Set up a measurement plan.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 15, 2013

Unless you’ve been under a rock (and maybe even if you have been), you know that Google over the last couple of years has repeatedly reduced the availability of keyword referral data for organic search–now it seems that it will go to zero. The first thing you can do is to take the crumbs that Google leaves for us.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80

Biznology

APRIL 8, 2013

Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Typically Google is number one.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. Those guys love seeing money in and money out. Some clients retain us yearly and we can turn those hundreds of posts to thousands of posts per year.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

APRIL 24, 2013

If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. There’s almost no chance you have the time to participate in this many groups, but LinkedIn search and Google don’t know the difference. Claim Your Custom URL. My URL is [link]. image credit: VirtualLinda.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

NOVEMBER 28, 2016

We are all truly unique, each one of us a long tail of our own. Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. One of the things that make humanity fascinating is exactly how complex and different we are.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. I also needed to make a choice: should I change all textual mentions of Abraham Harrison and my former business partner, Mark Harrison, to Gerris and Chris Abraham or should I keep the keywords there but just steal the Google juice.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. I wanted them all!

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

APRIL 26, 2016

Share on Google plus. For the longer tail, I only reach out to people who have emails. Prep takes as little as a couple days or as long as two weeks, depending on how addicted you are to the hours of 9-5 versus the kind of workaholicism I am still way too addicted to at 46. Share on Twitter. Share Photo on Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

OCTOBER 18, 2013

I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. Internet Marketing Paid Search Search Marketing Google paid search paid search advertising paid search marketing ppc' That doesn’t mean you can’t do both. Paid search is a science.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

FEBRUARY 8, 2013

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Even if you use Google as your corporate search engine, you’ll notice that the results are not as accurate or crispy as the ones you get at Google.com.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

DECEMBER 2, 2010

With the usual lineup of options being beaten to death by the Internet marketing industry (including SEO, paid search, Facebook, Twitter, foursquare ad infinitum) the most important, and possibly most overlooked, piece of this puzzle is the Google Place Page. It can certainly be confusing and daunting even to the most savvy SMB marketer.

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Biznology

NOVEMBER 19, 2012

Visitors from Search : Every website should install an analytics tool, such as Google Analytics. These keywords can also be found in the Traffic Sources of Google Analytics. This is the principle of “Short vs. Long Tail Keywords.” A good tools for measuring search volume is the Keyword Tool in Google Adwords.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 15, 2014

It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch , a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account. It’s as easy as making one on Google+ or Facebook Pages. Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

OCTOBER 21, 2014

In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. My client also has their media list. There’s probably a lot of crossover.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MAY 6, 2014

If they’re from Atlanta, they’re required to follow The Coca-Cola Company on Twitter, Facebook, and Google+ — but will they engage? It took me a while to register the importance of my long tail blogger outreaches. Will they participate in a real way through sharing and commenting?

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

NOVEMBER 1, 2011

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. Back on July 3rd, Twitter cut Google off.

Google 80

Google Twitter Work Management Facebook 80

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Google Apps — I have my Google Apps for Work install for Gerr.is

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

DECEMBER 27, 2016

Help Google help you optimize your content for search. Micro-influencer marketing is the new long tail. What content to blog for Google search success. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year. Influencer outreach is more PR than marketing or advertising.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146