Biznology

NOVEMBER 18, 2014

If you’re looking to become a search engine marketing business consultant, pick up Search Engine Marketing , if you’re looking to find loopholes so that you can pwn Penguin, Hummingbird, Panda, and Pirate, Google’s suite of algorithms, you’ll need to look elsewhere. Like this post? Sign up for our emails here.

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Biznology

JULY 15, 2014

The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. In a world of “splogs” and illegitimate sites, Google and other search engines are starting to rely on the length of registration as an indicator of intent.

Domain 80

Domain Marketing & Strategy Lock-In Tagging 80

Biznology

AUGUST 20, 2015

It’s been about a year since Google announced that it would use secure hosting as a factor in its ranking algorithm. This used to be the province of ecommerce sites and other sites with highly sensitive data, but with the growing menace of hacking globally, Google is leading the charge toward a more secure web. Social Matters.

SEO 80

SEO Lead Ranking Content Marketing Lock-In 80

Biznology

DECEMBER 9, 2014

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Their competitors.

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

SEPTEMBER 27, 2013

Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. There are exceptions, such as Google, but the majority stand on forms and norms belonging to the previous century. The Internet police state was patrolling in full force. My generation’s workforce is different.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Biznology

JANUARY 20, 2015

First, the most essential part of my business is Google Apps for Work. Google Docs on Google Drive amazed me because it has mastered the ability for many people to edit the very same documents at the same time. While Google’s contact manager is terrible, it does allow my team and I to share contacts and I use it.

Work Management 80

Work Management Cable Skype Google 80

Biznology

FEBRUARY 26, 2014

And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. Responsive designs usually have more content and more pages, which Google tends to like. Google likes that, too. (Photo credit: Wikipedia). The numbers are in.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

MARCH 15, 2016

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. They flit about the room like bumblebees collecting business cards in lieu of pollen. LinkedIn and Twitter has made this even easier.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

OCTOBER 11, 2016

Invictus via Google+. Put A Little Umbrella In Your Drink via Google+. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

JANUARY 27, 2016

Master Lock — Bluetooth Smart Padlocks, turns a smart device into a key. It seems they could be increasing exponentially from here on out. According to Gartner Inc.’s s forecasts, 5.5 million new “things” will get connected every day in 2016, with a total of 6.4 billion connected things in use worldwide during 2016. billion by 2020.

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

Biznology

FEBRUARY 18, 2013

To acquire new users of its app (available in the App Store and Google Play), Hotel Tonight used Facebook’granular targeting and two key products: the mobile app install ad and Facebook Offers. McDonald’s employed location-based technology and geo-targeted above-the-line messaging, to avoid sending potential customers to a locked door.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

FEBRUARY 18, 2014

Google can’t get any of us to use Google Plus, but they’re still trying. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. But I am sold on the Google Empire because they stalk me so good. And they’re pushing hard.

Google 80

Google Lead Scoring Lead Ranking Leads 80

Biznology

MAY 24, 2016

Before we start, I want to let you in on a little secret: every successful person you truly admire take naps. On May 15, Laura Vanderkam wrote a story for the New York Times , The Busy Person’s Lies , calling b t on all of us busy professionals who end our days in tears believing our lives ravished by our 60, 70, 80-hour work weeks.

Eye-Tracking 75

Eye-Tracking Training Lock-In Youtube 75

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

NOVEMBER 7, 2017

If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. Try it out, give it a few weeks, and then test your site on the Google PageSpeed Insights test before taking your next step towards site optimization. Try this—it’s free!—and The Background Why.

Enterprise Management 137

Enterprise Management Marketing Websites Work Management Bandwidth 137

Biznology

JANUARY 12, 2021

That means that anyone with the login and password can access the full administrative settings panel and could (theoretically) change the password and lock you out of your own account. Google it. If you have not yet thought through some of these things, you probably are opening your company to unnecessary risk. Who owns your stuff?

Paid Social Agency 118

Paid Social Agency Paid Search Agency Social Media Enterprise Management 118

Biznology

MARCH 27, 2012

Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. You are welcome to engage with Google using your current email address instead of signing up for Gmail or using Google Apps for Business.

Google 80

Google Business Burn Rate Advertising Mediums 80

Biznology

DECEMBER 30, 2014

I also have search locked down. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Honestly, write a check to KnowEm and lock all of your social media profiles and domain names down. This list is not comprehensive.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

JULY 31, 2012

There’s no shortcut when it comes to claiming (or reclaiming) your first two pages of results on Google. As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. Burping in Church. Song of Myself.

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Biznology

OCTOBER 14, 2014

Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Make sure you leave a trail of bread crumbs.

Social Media 80

Social Media Ad Building Media Godaddy 80

Biznology

FEBRUARY 28, 2017

The strategy behind this is to try to control your products, your services, and your brand across as many of the 30-results spread across the three default-10 results pages that Google serves. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. What Donald J. Trump Owns 3,643 Domain Names. Maybe back in 1993.

Domain 80

Domain Godaddy Marketing Management Lock-In 80

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. And another word for lurker is “reader,” is “follower,” is “fan.” And that’s good for you.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

MARCH 12, 2013

I am always afraid that when agencies finally reveal the most beautiful parts of themselves to the world via Twitter , Facebook, Google+ , Pinterest, and Tumble during South by Southwest nobody will notice — and they won’t. And then it’s over — until next year! Why won’t they notice?

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80