KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. Google is testing Style Recommendations, now accessible to signed-in U.S. Additionally, Google is testing a virtual try-on tool in the U.S.

Google 80

Google Personalization Tools Marketing AI 80

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 105

Cost Per Click Google Optimization CPC 105

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Photo search shopping. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. Why we care.

Advertisements 115

Advertisements Advertising Google Tools 115

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.

Lead Scoring 100

Lead Scoring Lead Ranking Google CAN-SPAM 100

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. Here are six Google products and tools you should consider trying in 2024.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Branded versus Non-Branded Search.

Google 257

Google CTR Landing Pages Keywords 257

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Get MarTech!

Opt-out 109

Opt-out Advertising Agencies Advertisements Advertising 109

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Short and sweet. Total cr*p!” “GA4 GA4 = LAME!” “One Mind games.

Marketing Analytics Tools 110

Marketing Analytics Tools Analytics Google Stats 110

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. A strong understanding of search intent also lets marketers create better-targeted Google Ads. Of all the match types, this gives marketers the most control over who sees their Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Go Beyond SEO

FEBRUARY 8, 2024

One of the most effective ways to achieve this is by optimizing your website and Google Maps listing to improve your SEO. Attracting organic traffic and staying at the top of Google Maps SEO can boost your online visibility and drive more customers to your business. Proximity: Location matters in Google Maps SEO.

SEO 60

SEO Google Ideal Customer Profiles Keywords 60

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Google has launched this new spot for exclusive shopping deals. Annual Holiday 100 list. Why we care. Dig deeper: Adobe forecasts 4.8% New pricing features. Get MarTech!

Features 85

Features Google Conversion Forecasting 85

Navigate the Channel

JANUARY 16, 2024

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. This article delves into seven lesser-known facts about Google Business Profile categories. The choice should reflect the core service or product that defines your business.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. These listings represent a physical location that a customer can visit. Is Google Business Profile Free?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Go Beyond SEO

FEBRUARY 13, 2023

“Google it!” A staple in the cultural zeitgeist, we are all very familiar with Google as consumers. From a business standpoint, the importance of a Google My Business Profile cannot be understated. You may be curious why it’s important to have a Google My Business profile. What is a Google My Business profile?

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

Go Beyond SEO

FEBRUARY 13, 2023

“Google it!” A staple in the cultural zeitgeist, we are all very familiar with Google as consumers. From a business standpoint, the importance of a Google My Business Profile cannot be understated. You may be curious why it’s important to have a Google My Business profile. What is a Google My Business profile?

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

SEMrush

MAY 5, 2021

Want to know what is the most searched thing on Google? Semrush has complied a list of the 100 top trending searches and most Googled questions for March 2021. Data was taken from our database of 20 billion keywords in March 2021 and covers the US and Global search volume for Google search terms.

Trends 141

Trends Google Keywords Research 141

Search Engine Journal

AUGUST 5, 2022

Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.

Google 131

Google Product SEO 131

Martech

MARCH 24, 2023

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The post Salesforce, Google partner on local commerce appeared first on MarTech. Why we care. In your inbox. Business email address Subscribe Processing.

Advertising Agencies 93

Advertising Agencies Google Demographics Paid Search Agency 93

FMG Suite

SEPTEMBER 23, 2020

Local listings and paid search campaigns are also key to improving your visibility and attracting new leads to your website. Watch the replay for expert insights, including how to: Maximize your local listings (Yelp, Google My Business, etc.). Get started with paid search ads. On-site SEO is just the start.

Brand Identity 52

Brand Identity Branding Lead Scoring Lead Ranking 52

Search Engine Journal

MARCH 27, 2023

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.

Google 99

Google Impressions Product eCommerce 99

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. Swipable shopping ads in search. Read next: Google is giving users greater control over what ads they see.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Search Engine Journal

JANUARY 24, 2023

Google's Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing Product Pages appeared first on Search Engine Journal.

Optimization 100

Optimization Google Product Tips 100

Search Engine Journal

APRIL 1, 2022

Creating a Google Business Profile is the first step to local search success. The post Google My Business: How to Completely Optimize Your GMB Listing appeared first on Search Engine Journal. This guide will take you through how to optimize your GBP completely.

Optimization 140

Optimization Google Business Profiling 140

Search Engine Journal

MARCH 8, 2023

Google's desktop search results will now display favicons and site names, making it easier for users to identify websites listed in search results and ads. The post Google Introduces Updated Desktop Search Design appeared first on Search Engine Journal.

Design 85

Design Google Display Ads 85

seo.co

AUGUST 8, 2022

If you want local, targeted traffic, you have two options: Dominate the search results nationally or. Rank your local Google Business Profile listing. Focusing on your Google Business Profile (Formerly known as “Google My Business”) will generate traffic faster and without the need to spend a lot of money.

Ideal Customer Profiles 105

Ideal Customer Profiles Profiling Traffic Google 105

Search Engine Journal

MAY 18, 2022

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s Proposed “Link Tax” appeared first on Search Engine Journal.

Google 110

Google Content 110

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Search Engine Journal

DECEMBER 12, 2021

Can you use HTML lists, ordered or unordered, to rank higher in Google Search results? The post Are HTML Lists A Google Ranking Factor? appeared first on Search Engine Journal. See what SEO experts had to say.

Google 118

Google SEO Order 118

Search Engine Journal

DECEMBER 15, 2022

Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. The post Google E-E-A-T: How To Demonstrate First-Hand Experience appeared first on Search Engine Journal.

Google 105

Google Guidelines SEO 105

Search Engine Journal

JANUARY 7, 2022

Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand digital fields. The post Google Career Certificates: A Complete List appeared first on Search Engine Journal.

Google 123

Google Demand Education 123

Valasys

MARCH 5, 2024

Every business needs a website, which is a portal to the digital world and one important aspect is online visibility; take Google as an example, the number one search engine that millions of consumers use to source products and services. How do you find out?

Google 40

Google Marketing Websites Business Marketing Agencies 1 40

ClearVoice

SEPTEMBER 13, 2022

Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. Answer the Public.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Who is visiting my website?

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109