Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Google Android: 34.7%. Gmail: 28.1%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

APRIL 18, 2024

So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 115

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 115

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too. Comes from a Google IP address.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. Even more than they value privacy, customers demand and have come to expect security.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. Let’s take a look. First-party data. Apple’s iOS 15.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. If the parameters you use aren’t listed above, you likely won’t notice any affect on your data.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Brightedge

JULY 22, 2022

The W3C table of contents is 209 pages alone and we still must account for Google and user experience standards. we still have to account for Google standards and user experience standards. A consumer looking to purchase a product is more likely to start at Amazon.com than they are to start at Google.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

BenchmarkONE

NOVEMBER 3, 2021

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Make sure your written content is broken up with subheadings and lists. How do you do it?

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Martech

MAY 11, 2023

But five years later, enforcement challenges dog the watershed law, with complaints that were filed the day GDPR hit — alleging that Facebook, Instagram, WhatsApp, and Google forced users to give up personal information without proper consent — still wending their way through the court system.

Paid Search Agency 93

Paid Search Agency Privacy Work Management Marketing Proposals 93

Navigate the Channel

JANUARY 3, 2024

Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Choozle

JUNE 2, 2021

In February of 2020, a Google blog post announced the phaseout of third-party cookies and gave initial reasoning for the pivot. Google explained that this move meant to protect users who were asking for more privacy. This timeline is a big deal. Learn more about publisher first-party data here.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. What metrics should I be evaluating, and in what kind of ratio should I be looking at performance of lists, audience, and all those things? I think we should be open to the fact that Google might decide to follow what Apple is doing.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Martech

OCTOBER 18, 2021

The definition and purpose of a backlog is simply an agile team’s prioritized list of future work. Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Senate in July.

Marketing Automation Services 87

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 87

ATAK Interactive

FEBRUARY 26, 2020

Large tech companies, such as Facebook and Google, have already been hit with billion-dollar lawsuits over violations of the European Union’s General Data Protection Regulation (GDPR), a data privacy law that compares similarly to the CCPA. Myth #1: Your Business Is NOT Affected Because It’s Not Based in California.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

Large tech companies, such as Facebook and Google, have already been hit with billion-dollar lawsuits over violations of the European Union’s General Data Protection Regulation (GDPR), a data privacy law that compares similarly to the CCPA. Myth #1: Your Business Is NOT Affected Because It’s Not Based in California.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

The Customer

JANUARY 12, 2021

A simple solution would be to collect lists of all the locations you have visited from your mobile device, combine it with similar lists for everyone else in your area, and count how often each location was visited. Differential privacy can be used to protect everyone’s personal data while gleaning useful information from it.

Privacy 52

Privacy Differentiation Privacy Protection Mobile Advertising 52

ATAK Interactive

FEBRUARY 26, 2020

Large tech companies, such as Facebook and Google, have already been hit with billion-dollar lawsuits over violations of the European Union’s General Data Protection Regulation (GDPR), a data privacy law that compares similarly to the CCPA. Myth #1: Your Business Is NOT Affected Because It’s Not Based in California.

Privacy 60

Privacy Privacy Protection Act-On Opt-out 60

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

BenchmarkONE

SEPTEMBER 29, 2021

If you’re using cookies to track users on your website or using online forms to collect user data, you’ll want to make sure you have the proper data privacy protections in place. Google, for example, was fined $57 million in 2019 for not getting its users’ written consent to use their data for personalized ads. .

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech Advisor

MARCH 9, 2020

Before we look at the tips, make sure to audit your email list and remove the entries that don't have any opt-in details. Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

SmartBug Media

JANUARY 17, 2020

Much like when Google had to remove several pages from its search engine results in order to be GDPR compliant, marketers will also have to give their clients, customers, and subscribers easy access to their data and the option to opt out of all further communication. Privacy by Design. Breach Notification.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Walker Sands

MARCH 5, 2020

Yet, on the issues page of his campaign website, which lists out a total of 35 policy proposals, there isn’t a single one dedicated to AI. Warren has shared similar concerns, stating her desire for a task force on digital privacy in public safety. Data Privacy and Big Tech. It was a good start!

Privacy 40

Privacy Campaigns Privacy Protection Lock-In 40

Goolara

FEBRUARY 26, 2019

While there are no plans for upcoming legislation in this Congress, states such as California and Vermont have created their own stringent privacy laws and 2018 saw the passage of data breach notification laws in several states. They all affect email marketing, although how much depends on your subscriber list. GDPR Arrives.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Convert

JANUARY 27, 2022

Google Analytics Reports. You can use your Google Analytics reports and look for the changes we cover below. ITP Impact Calculator for Google Analytics Data. Next, let’s show you exactly how you can spot this potential issue in your Google Analytics reports. Let’s look at this dimension in Google Analytics.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Biznology

JULY 31, 2012

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Have you explored Google Analytics? Do you care?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

readwrite

APRIL 5, 2013

While these legitimate apps aren’t stealing passwords, they’re still riding roughshod over user privacy by gratuitously sucking up your contact and location information — or worse. What These Bad Apps Glom Onto. Included in those numbers are apps that siphoned off one or more of the three. Many apps don’t stop there.

Privacy Policies 40

Privacy Policies Mobile Advertising Privacy Privacy Protection 40

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. What are third-party cookies?

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Liveintent

NOVEMBER 2, 2021

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. Here’s how.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. Solution: Use the Google Chrome extension, Ignore X-Frame headers. From the list of elements you can A/B test, it’s evident that product pages are the best place to get started.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. Solution: Use the Google Chrome extension, Ignore X-Frame headers. From the list of elements you can A/B test, it’s evident that product pages are the best place to get started.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Remember that Google Analytics uses landing page sessions to calculate conversions. List growth This metric measures whether and how your list has grown in a set period.

Budget Programs 111

Budget Programs Long Tail Marketing Ad Frequency Click Rate 111

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.)

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Google, Apple). Subscriber list growth and trends. Your subscriber lists are behind all of this. Is there a correlation in low CTR and stagnant email list growth?

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98