chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

SEPTEMBER 18, 2023

LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. Google Alerts : Google allows you to track whenever certain keywords are mentioned. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. According to Think with Google, 40% of people have purchased a product that they discovered on YouTube. 62% of search results on Google include videos, of which 80% are from YouTube. Social Media Video Trends for Linkedin 61.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. 🤔1/ What does Google mean? Google’s announcement to reduce the visibility of FAQ/How-To rich snippets is highly ambiguous.

SERP 96

SERP FAQ Features Wikipedia 96

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” Businesses in every sector and vertical are overwhelmed by data. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Salesforce Marketing Cloud

JUNE 30, 2022

They come from organic channels, such as Google search, and paid channels, such as advertising campaigns. Are they social platforms like LinkedIn, email newsletters, or ad partners like Google? So, a more targeted campaign on LinkedIn will cost significantly more than a general banner ad. We now do this on all our forms.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Biznology

FEBRUARY 25, 2019

Keep your eye on latest trends to keep up-to-date about the transitions made within industry verticals. Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Heinz Marketing

MAY 10, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Then, there’s sales professionals that sell mainly to one or two verticals. You can even ask Alexa!

Top of Funnel 79

Top of Funnel Verticals B2B Sales Work Management 79

Pam Didner

SEPTEMBER 13, 2022

Take a look at this blog post in a Google Doc. Vertical segments. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The piece of furniture suddenly takes on an element of luxury. Authorships.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Adobe Experience Cloud Blog

JULY 19, 2018

The challenge that sales and marketing have when they begin developing account target lists (by geography, vertical, or strategic accounts) is that someone always does a quick Google search: “What are the largest ABC companies in XYZ industry.” This is called “wallet-share” account selection.

Verticals 130

Verticals Marketo Training Thought Leadership 130

Sprout Social

JANUARY 31, 2024

Google tells us that “Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen.” Think of this as a sort of stripped down version of a Google Analytics report. Not to mention they’re like candy to both the YouTube algorithm and Google.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Martech Advisor

MARCH 9, 2020

Use LinkedIn. One of the simplest, yet most effective ways to determine whether a company is AI-based, is to use LinkedIn as a research tool. I’ve seen countless companies that define themselves as technology-driven or AI-based, but all of their employees on LinkedIn are account managers or in business development.

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

KoMarketing Associates

SEPTEMBER 4, 2019

It is essential to understand how to align keyword targets to applicable industry verticals. Not all technology companies can have the widespread reach of Apple or Google. Reach out to us on Twitter or LinkedIn to share your thoughts and perspective. Specific Industries. Geographic Targeting.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Then, promote that content, which is far more likely to be read and to deliver higher online visibility and sustained Google search ranking compared to any blog or social media post.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Allocadia

MARCH 30, 2021

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. The biggest challenge to this was inability to track spend on Google advertising due to multiple cross-functional teams being involved.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

chiefmartech

DECEMBER 21, 2015

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Vertical competition for enterprise marketing tech companies is going to get fierce. Huge opportunities here.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

KoMarketing Associates

FEBRUARY 13, 2018

Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. To create a stop motion video, one of our favorite video apps is Stop Motion Studio, available in both iTunes and Google Play. Recommended Aspect Ratio: Vertical (4:5). Facebook Video Ad Specs.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . More often than not, research starts with a Google search these days.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. Source: Google. You can sell more products online.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Onalytica B2B

SEPTEMBER 12, 2017

Angela Lipscomb highlights the idea in her LinkedIn post that utlimately, every brand’s end goal is to evoke action- whether that’s downloaded content, visiting a webpage or considering your software. Key verticals (e.g. Your brand vs. competitors (Microsoft vs. Apple, Google). Content needs to be exclusive.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Biznology

APRIL 26, 2016

The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Share on Google plus. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Linkedin follow influencer.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And if you are watching us live on LinkedIn today, we will be watching the comments. You can even ask Alexa!

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Convince & Convert

FEBRUARY 7, 2012

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . This gives your content the greatest chance to be discovered when someone types that inquiry directly into a Google search. LinkedIn Answers. LinkedIn is primarily a social networking site aimed at business professionals.

Verticals 117

Verticals Linkedin Network Marketing Communities 117

Pam Didner

NOVEMBER 5, 2020

Based on people’s searches, Google serves up relevant information (aka content) to answer their questions. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Biznology

MARCH 31, 2017

Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. It’s the same, excellent copy they’ve always written–with a slight Google twist. Do that more often. Make it so!

SME 80

SME Ad Building Copywriting Content 80

KoMarketing Associates

AUGUST 29, 2013

Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. Authorship – Google Authorship aligns perfectly with content marketing efforts. Three New(ish) SEO Tactics For Online Marketing in the Industrial Sector. Final Thoughts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. With LinkedIn, promote your white paper in a form of discussion. .

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Insider Interviews

APRIL 1, 2020

Palmer, of CNN, CNBC, Fox 5 NY contributor fame, advises companies on their “digital transformation” and was also a LinkedIn Top Voice in Technology. like when smartphones [drove] vertical video. Palmer, who advises companies on “digital transformation” and was also a LinkedIn Top Voice in Technology. And I needed help.

Digital Transformation 52

Digital Transformation Opinions Verticals Webinar Metrics 52

Metadata

FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? How to scale your demand generation engine with data Anyone in B2B, regardless of size, vertical, operating model, company dynamics, and marketing sophistication, can benefit from demand generation. Some marketers see ROI on TikTok ? Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

NuSpark Consulting

MARCH 3, 2016

Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff?

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

MKT1

JANUARY 11, 2024

So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc. Generate landing pages & PDF assets for verticals, personas, or other segments. Prioritize, create, and distribute revenue-generating content across SEO, LinkedIn, and your sales team.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Biznology

MAY 22, 2013

But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And all without ever using Google. Search engines used to be about helping customers find information. ” Forget Bing or Yahoo.

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Your content isn’t in the ideal format Google is prioritizing. Don’t believe me? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Directive Agency

JUNE 29, 2018

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Marketing Insider Group

NOVEMBER 5, 2013

Madison Logic used their own database to compile the average cost per lead across several verticals, and the impact that lead filters can have on price. Please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Cost per Lead 100

Cost per Lead Cost Lead Scoring Lead Ranking 100