The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

AUGUST 29, 2017

Comment on a LinkedIn post the prospect wrote (or one he/she commented on). View the prospect’s LinkedIn profile. Connect with the prospect via LinkedIn. Send Inmail via LinkedIn. Follow the prospect on Twitter. Comment on a blog post the prospect wrote. Download content from the prospect’s Website.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

AUGUST 16, 2016

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. This kind of “social wall” is also commonly used for events to display live tweets as they posted.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

NOVEMBER 20, 2015

– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. – Paid search advertising on Google via the new “customer match” program. – Telemarketing outreach, either scheduled to coincide with campaign “touches” or triggered in response to campaign engagement.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 100

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Offer downloadable content.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

DECEMBER 6, 2010

How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100