SnapApp

MARCH 6, 2017

Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . Find opportunities via Google Search by typing in your target market plus “become a contributor.” Use CTRL + K to insert a link in your Google Doc. .

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

SnapApp

JANUARY 31, 2014

In keeping with the light-hearted theme of the engagement, PR News has incorporated several calls to action including Facebook, Twitter, Pinterest, LinkedIn, and Google+ sharing buttons. Leverage calls-top-action to increase content awareness.

PR 48

PR Viral Marketing Amazon Click Rate 48

SnapApp

DECEMBER 16, 2011

For example, on Facebook, you could ask fans to "Like" a status update if they agree with it, and on Twitter, you can ask followers to "Pls RT" if it's an especially high-value post. Think about your company's current Facebook, Twitter, Google+ and other social media platforms. It's all about tone.? Make it fun.

Effectiveness 48

Effectiveness Content Viral Marketing Social Media 48

SnapApp

JANUARY 5, 2012

Only a decade ago, Facebook was still the domain of college students, and Twitter hadn't yet been created. Klout measures influence of social media users (based on 13 different online networks, including Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr and the like) based on a scale of 1 to 100.

Social Media 48

Social Media Blogger Domain Youtube 48

SnapApp

MARCH 27, 2018

Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Martell.com. . . Event organizers will Google you if they haven’t heard of you, and you need to be prepared with some evidence that you’re worth bringing onto a stage in front of a room of people who are likely paying to be there. .

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

SnapApp

SEPTEMBER 12, 2011

Are you planning on sharing this blog post to Facebook or Twitter? Twitter will accept any 140 characters, including your URL, which gives you very little space for your very rich, important message. As an illustration of this effect, consider the sharability of the blog post you're reading right now.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

SnapApp

DECEMBER 4, 2017

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MARCH 21, 2018

According to a report from Pardot , 70% of buyers return to Google search a minimum of two or three times during the course of their research. . . When we talk about search ads, we’re mostly talking about Google. Far more so than Bing, Yahoo, or the other search engines out there, Google attracts almost 75% of total searches: .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

JANUARY 13, 2017

Google their names and see what comes up. Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. If you can’t interview your customers, then research those 10 buyers online. SlideShare.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 12, 2017

Google their names and see what comes up. Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. If you can’t interview your customers, then research those 10 buyers online. SlideShare.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . WWE integrates TV events with conversation over Twitter. . Source ). .

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns. LinkedIn has a ton of data on vital metrics like company size, employee count, and industry.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

NOVEMBER 2, 2017

Google PPC – Rather than banking on people finding your content, use PPC ads to promote it. . Google PPC works so well because you can target intent. . Google PPC provides a great vehicle to get immediate SERP visibility for highly competitive keywords you might otherwise spend months or years trying to rank for organically. . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

APRIL 7, 2016

Google Drive Research. When using Google Drive for your drafts, you can conduct search engine research without leaving the bowser. A free resource to create links for quotes or images that automatically populate a person’s twitter message box, simplifying sharing to just one click. Google Analytics. Click To Tweet.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

SnapApp

APRIL 17, 2018

There’s a good chance blog readers have arrived via a quick Google search, social media promotion, or email blast. Sponsored ads on Facebook, LinkedIn, and Instagram provide spots for calls to action below sponsored posts, whereas Twitter is a little bit more flexible. Blog Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

There’s a good chance blog readers have arrived via a quick Google search, social media promotion, or email blast. Sponsored ads on Facebook, LinkedIn, and Instagram provide spots for calls to action below sponsored posts, whereas Twitter is a little bit more flexible. . Blog Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

DECEMBER 5, 2016

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). 94% of B2B marketers use LinkedIn as part of their content strategy. Content Marketing Institute. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MARCH 16, 2017

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . The most common example is Google Analytics.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

JANUARY 11, 2018

According to Google, 90% of multiple device owners switch between an average of three per day to complete a task. . . In 2018, social media channels such LinkedIn will have a bigger impact on the B2B buying process. . Omni-channel, Not Multi-channel. . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

APRIL 6, 2015

Social Shares — Shares on Facebook, Twitter, LinkedIn, and so on are a great way to show that someone was engaged with your content. Use Google Analytics to see how long people are sticking around on specific pieces of content. After all, they were compelled to share with their own audience after consuming your content.

Sales Management 48

Sales Management Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 48

SnapApp

JANUARY 30, 2018

You can get huge lists of statistics for any topic by running some basic Google searches: . . That’s technically two backlinks for Unbounce, which helps them rank the page on Google search results, as well as the infographic itself in Google Images. . These are easy to find in Google: . . Your target?

Traffic 125

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125