Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. Share your perspective with me on Twitter ( @wittlake ) or in the comments below! You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it?

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

DECEMBER 13, 2011

We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week. You can also join the #B2Bchat group on LinkedIn as well!

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Digital B2B Marketing

MAY 31, 2012

One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). A quick Google Street View check confirmed the salon was across the street and the phone number was in the window! Share your view in the comments below or with me on Twitter ( @wittlake ).

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

FEBRUARY 13, 2012

If marketing needs to serve and respect the audience (as I say in my Twitter bio), then in the case of DSPs, marketing will serve the audience by educating marketers about the doors DSPs open for them and where the industry is going. If so, I would love to connect with you on LinkedIn.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JANUARY 8, 2013

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. In fact, they question if Twitter is more of a broadcast medium than a social medium. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Twitter creates brand new social connections.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.].

Consulting 100

Consulting B2B Sales Marketing Automation Contact Marketing 100

Digital B2B Marketing

JUNE 18, 2014

Susan Wojcicki, Google ( source ). Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. In order to serve things that are relevant to me, you need to know something about me. …one thing has been missing.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively).

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

JANUARY 16, 2012

Note to self: It’s not going away so you need to learn more about Google+, Tumblr, Signal and Pinterest. b2bchat — Billy Mitchell (@billymitchell1) January 13, 2012 Highlights from the Twitter chat along with my comments on elements of the discussion are below, or you can view the summary here on Storify.

Social Media 100

Social Media Media B2B Social Networks 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Established media properties generally have a Google Page Rank of 6 or higher. Photo Credit: Magnifying Glass by Todd Petit on Flickr.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 24, 2011

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. It will be interesting to see how this evolves as more people learn that services like Google share the underlying email address. link] | 2 days ago Have you seen Google [Tilt]?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 13, 2012

The latest report shows Pinterest now drives more traffic than Twitter. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Every pin has a unique URL that is accessible in Google Analytics.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 15, 2011

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Share your comments below or send them to me on twitter at @wittlake. link] | 2 days ago Have you seen Google [Tilt]?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 7, 2011

If so, please comment below, or share your opinion with me on Twitter at @wittlake. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Maybe tied to Google's social goals?

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 4, 2011

As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]?

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 7, 2011

Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google? Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]?

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MAY 14, 2013

When someone looks for you or one of the problems you solve on Google, you are there. When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Share your story in the comments below or with me on Twitter ( @wittlake ). You Are Always Accessible. You Always Focus On What Your Prospect Needs.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100