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How to Make a Splash with a New-to-the-World Website

Webbiquity

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Without proper promotion, how will people find it? Why Is Off-Page SEO Important?

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12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

And it’s not just advertising, promotion, direct mail and website content that helps you sell. Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Find out if the username or vanity URL you want is still available across dozens of social sites? Promote events through social media? A free service for setting up, promoting and hosting Twitter chats. JustUnfollow.

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Distribution Checklist: Where to Share Your Videos for Maximum Reach

Vidyard

More details on multi-platform promotion can be found here. Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. When uploading videos to YouTube, however, watch out for cannibalizing your own SEO efforts between YouTube and your website.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

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