Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. Find him on Twitter and LinkedIn.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

illumin

APRIL 18, 2024

User consent and personal privacy are paramount to ethical data collection. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Always gather data with consent Consent is critical to ethical collection and the golden standard for data privacy protection.

Privacy 93

Privacy Transparency Privacy Protection Ethics 93

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. The future of targeting relies on consent-gathered information and privacy-protected profiles.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Poll hosted on Litmus’ LinkedIn. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

OCTOBER 6, 2021

Follow Veronica on LinkedIn and Twitter. From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. Litmus Live , THE conference for email marketers! Veronica Best.

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102