Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 billion in revenue from Google Ads alone the year before. As you may have heard, Pay-Per-Click (PPC) is a competitive game. So, yeah—businesses bid high numbers to play. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Insider Group

AUGUST 9, 2011

And I did some research to try and find some of the best marketing quotes to inspire you to your greatest marketing accomplishments ever. The urgent can drown out the important.” ~ Marissa Mayer, VP of search products and user experience at Google. But the weather was nice. And some people like to use this time for reflection.

Lock-In 100

Lock-In PR Paid Search Agency Inbound Marketing 100

Convert

JANUARY 30, 2023

Even internal teams have blind spots when it comes to customer research. We had no prioritization framework and we had no research being done except basic Google search[es]. He spent time learning from content creators on LinkedIn and what their approach was. And it paid off. John You’re surprised all the time.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Hinge Marketing

JUNE 25, 2014

Simple—a new client uses a search engine (like Google) to search for a term, and your blog post on the same topic pops up. Blogs give your website greater influence with Google, meaning that you will rank higher on search findings. Let’s explore how and why. Why invest in a lead generating website? Stock content.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hubspot

NOVEMBER 22, 2017

Maria Marshall , an associate professor at Purdue University, researches small and family-owned businesses. How to Be a Consultant in 9 Simple Steps. Identify your area of expertise. Make a website. Get certified. Choose a target market. Decide where you’ll work. Set your rates. Know when to say "no". Do you have a well-developed network?

Consulting 84

Consulting Work Management Marketing Management Lead Ranking 84

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. This Time, It’s Personal.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Unbounce

SEPTEMBER 24, 2018

That is, accelerated mobile pages, which are stripped down web pages designed to load at lightning speed; and something Google is paying very close attention to. Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. LinkedIn is designed for businesses and professionals. More than any other platform, LinkedIn is the bread and butter of B2B social media.

Buyer Personas 342

Buyer Personas Social Media Media Webinar Metrics 342

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. Any market research Google conducted likely told them that people didn't want yet another social network. Google, without a successful social network component to its platform, would quickly become irrelevant.

Google 28

Google Work Management Marketing Management Social Networks 28

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. You need to know almost word-for-word what search terms your target audience enters in Google search.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Heinz Marketing

JUNE 22, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. So, we’ve been locked in, which just opened up, but for about 90 days. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Check it out, for sure. Thank you for joining us.

Top of Funnel 54

Top of Funnel Work Management Conference CMO 54

Convert

MARCH 9, 2023

It’ll go the way of Google Stadia, Hangouts, and Google+. Another year, another Google product killed. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Convert

MARCH 9, 2023

It’ll go the way of Google Stadia, Hangouts, and Google+. Another year, another Google product killed. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” But first… A Brief Rant. Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Heinz Marketing

OCTOBER 5, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is called “ Multichannel Marketing Best Practices and Success Stories ” and our guest is Nick Runyon , CMO at PFL. And the more quickly you can connect with a prospect and carry that conversation forward.

Top of Funnel 119

Top of Funnel CMO Multi-Channel Work Management 119

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. Not gonna lie, it does take some dedication to: Help everyone use and access the calendar at any given time (no more being locked out of an Excel spreadsheet!).

Best Practices 158

Best Practices Social Media Work Management Planning 158

Optinmonster

APRIL 4, 2024

You can use a tool like Google Analytics to understand your existing web traffic, how well they are converting, and where they are coming from. After all, today’s leads are tomorrow’s customers. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. What is a Lead?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Here''s how.

Content 28

Content Webinar Metrics Template Social Networks 28

Seismic

MARCH 21, 2019

At Seismic, three words that capture us pretty well are innovator , enabler and leader. We know the weight of those words and the expectation that comes with using them, so when we see those qualities in others, we like to tip our hats and salute those joining us in the relentless pursuit to be better.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? Use a 2-Step Optin.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. The site's many entries are highly ranked in Google and read by millions each day.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Contently

NOVEMBER 27, 2018

To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. And all they’ll ever tell me is their audience is the CMO,” said Rebecca Lieb , a research analyst and strategic advisor who co-founded Kaleido Insights. “I Study your audience. I push back.

Top of Funnel 164

Top of Funnel Marketing & Strategy Marketing Funnels Content 164

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. Your target market may have no awareness of your brand when they first view one of your ads.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. There’s no substitute for a well-planned tech strategy and thorough research to determine what best fits your team and tech needs. Need convincing? Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Heinz Marketing

APRIL 26, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. We’ve been doing sales enablement research for years. By Matt Heinz , President of Heinz Marketing.

Top of Funnel 119

Top of Funnel B2B Thought Leadership Forecasting Thought Leadership 119

Hinge Marketing

FEBRUARY 24, 2014

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. Several of their findings really stood out.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

KoMarketing Associates

FEBRUARY 26, 2019

Free Content Research Tools. Most people have heard of Answer The Public , but that’s because it works in offers valuable insights that often aren’t available with many other free research tools without a barrage of ads and pop-ups. You can narrow down the results by when it was published (e.g.

Budget Programs 123

Budget Programs Tools Content B2B 123

Outreach

APRIL 3, 2018

The grass isn’t always greener - smaller, scrappier sales teams with fewer tools often grapple with the challenge of extensive (read: time-consuming) Google research to confirm the information they do have. No wonder sales operations often has edit access locked down! There are 2 sides to the sales enablement coin.

Outreach 49

Outreach Lock-In Cross-Selling Barriers 49

Convince & Convert

MARCH 15, 2012

And Google+ is. Google+ has half of their features came. from Facebook, and the ones that Google+ innovated, like. Jay : Which, actually, Twitter’s ad platform is actually Google’s ad. some sort of in-depth market research on consumer demand that. it is a sexy, sexy look on you. Eric : Yeah. learn from.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118