Google - B2B Marketing Zone

3 Ways to Start Earning Links

Act-On

SEPTEMBER 26, 2023

Link building. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Review the most linked-to content.

SME

SME FAQ Domain Link Building

Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

NOVEMBER 6, 2023

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

Paid Search Agency

Paid Search Agency Marketing Strategy Marketing & Strategy Ads

The Why and How of Internal Link Building for SEO

Marketing Insider Group

JANUARY 17, 2023

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex.

Link Building

Link Building SEO Ad Building Lead Scoring

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Take a moment now to learn advanced search tactics and become a Googling Jedi. You can also discover linking opportunities and exclude unnecessary information.

Search Marketing

Search Marketing Google Optimization Tips

Does Google Treat Unlinked Mentions Like Links? via @sejournal, @martinibuster

Search Engine Journal

APRIL 5, 2022

Google's John Mueller answers whether a brand mention is treated like a link. The post Does Google Treat Unlinked Mentions Like Links? appeared first on Search Engine Journal.

Google

Google Brand Identity Branding SEO

Are Nofollow Links A Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

JANUARY 9, 2022

Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. The post Are Nofollow Links A Google Ranking Factor? But is it a ranking factor? appeared first on Search Engine Journal.

PageRank

PageRank Google SEO

Google: Referral Traffic Doesn’t Increase Link Equity via @sejournal, @MattGSouthern

Search Engine Journal

SEPTEMBER 23, 2021

When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on. The post Google: Referral Traffic Doesn’t Increase Link Equity appeared first on Search Engine Journal.

Traffic

Traffic Google SEO

Are.gov Links a Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

DECEMBER 5, 2021

Are.gov links any more valuable for SEO than other types of links? The post Are.gov Links a Google Ranking Factor? Some would like you to think they are, so let's see. appeared first on Search Engine Journal.

Google

Google SEO Link Building Ad Building

Google December 2022 Link Spam Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

DECEMBER 14, 2022

Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out and will finish within two weeks. . The post Google December 2022 Link Spam Update Rolling Out Now appeared first on Search Engine Journal.

Google

Google SEO

Are Contextual Links A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 23, 2022

Contextual links add value rather than being a distraction. The post Are Contextual Links A Google Ranking Factor? But do you need them in order to rank? Discover the answer here. appeared first on Search Engine Journal.

Google

Google Order SEO

Google Criticizes Canada’s Proposed “Link Tax” via @sejournal, @MattGSouthern

Search Engine Journal

MAY 18, 2022

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s Proposed “Link Tax” appeared first on Search Engine Journal.

Google

Google Content

Link Graphs And Google Rankings via @sejournal, @martinibuster

Search Engine Journal

JANUARY 30, 2022

Link graphs are a fundamental part of how Google understands websites and ranks them. The post Link Graphs And Google Rankings appeared first on Search Engine Journal.

Google

Google Marketing Websites SEO

Google: Product Reviews Linking To Multiple Sellers May Get Boost via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 11, 2023

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple Sellers May Get Boost appeared first on Search Engine Journal.

Google

Google Product SEO

The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

FEBRUARY 14, 2024

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

Link Building

Link Building SEO Ad Building Lead Scoring

Link Stability: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 9, 2022

Google’s patent referencing link churn was filed back in 2005. Is there any reason to be concerned about link churn and link stability? The post Link Stability: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google

Google SEO

Deep Link Ratio: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

OCTOBER 24, 2021

What is deep link ratio, and can it affect your organic search rankings in Google? The post Deep Link Ratio: Is It A Google Ranking Factor? See what the experts say. appeared first on Search Engine Journal.

Deep Linking

Deep Linking Google Organization SEO

Google: Links Have Less Impact Today Than In The Past via @sejournal, @martinibuster

Search Engine Journal

NOVEMBER 30, 2022

A Googler remarked that links have "a lot less significant impact" today than they previously did in the past. The post Google: Links Have Less Impact Today Than In The Past appeared first on Search Engine Journal.

Google

Google SEO

Google: Lots of Affiliate Links OK if Content is Valuable via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 6, 2021

Google's John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. The post Google: Lots of Affiliate Links OK if Content is Valuable appeared first on Search Engine Journal.

Google

Google Content SEO

Are.edu Links A Google Search Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

NOVEMBER 21, 2021

Some believe that.edu links are more valuable than other links for SEO. The post Are.edu Links A Google Search Ranking Factor? Are they right? appeared first on Search Engine Journal.

Google

Google SEO

Google Cautions Against Using Too Many Internal Links via @sejournal, @MattGSouthern

Search Engine Journal

JULY 6, 2021

Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. The post Google Cautions Against Using Too Many Internal Links appeared first on Search Engine Journal.

Google

Google SEO

Does Content or Links Improve Trust with Google? via @sejournal, @martinibuster

Search Engine Journal

OCTOBER 25, 2021

Google's John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google The post Does Content or Links Improve Trust with Google? appeared first on Search Engine Journal.

Google

Google Content SEO

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

DECEMBER 5, 2023

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

Deliverability

Deliverability Rules Purchase Marketing Automation Services

How To Remove Backlinks (And Clean up Your Link Profile)

Ahrefs

FEBRUARY 13, 2024

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances. Google says if you have a manual action for unnatural links, you should first try to remove … Read more ›

Profiling

Profiling Google SEO

Are Exchanged or Reciprocal Links Okay with Google? via @sejournal, @tonynwright

Search Engine Journal

JULY 6, 2021

Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links. The post Are Exchanged or Reciprocal Links Okay with Google? appeared first on Search Engine Journal.

Google

Google Guidelines Ad Building SEO

Are Sitewide Links A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

FEBRUARY 6, 2022

We know Google uses links as a ranking signal. But can sitewide links impact your organic search rankings? The post Are Sitewide Links A Google Ranking Factor? appeared first on Search Engine Journal.

Google

Google Organization SEO

How to Add Your Business to Google Maps

Marketing Insider Group

MARCH 7, 2021

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. You may be asking, “how to get my business on Google Maps?” Claim Your Google Listing.

Google

Google Business Lead Scoring Lead Ranking

Reminder – Google is turning off all Universal Analytics services and APIs

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Exporting your data. What is changing?

API

API Analytics Google Marketing Analytics Tools

Google Says No Penalty For Using Affiliate Links Without Markup via @sejournal, @MattGSouthern

Search Engine Journal

DECEMBER 12, 2021

Google's Search Advocate John Mueller says websites will not receive a manual penalty for using affiliate links without the recommended markup. The post Google Says No Penalty For Using Affiliate Links Without Markup appeared first on Search Engine Journal.

Google

Google Marketing Websites SEO

Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing.

Google

Google Mobile Advertising Business Work Management

Google: “Always Try” To Replace HTTP Links With HTTPS via @sejournal, @MattGSouthern

Search Engine Journal

JULY 29, 2022

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace HTTP Links With HTTPS appeared first on Search Engine Journal.

Google

Google SEO

Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time via @sejournal, @martinibuster

Search Engine Journal

NOVEMBER 30, 2022

Google says that disavowing random links that a tool has flagged is not a good use of time. The post Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time appeared first on Search Engine Journal.

Google

Google Tools SEO

Google Link Spam Algorithm Update Rolling Out on July 26 via @sejournal, @MattGSouthern

Search Engine Journal

JULY 26, 2021

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The post Google Link Spam Algorithm Update Rolling Out on July 26 appeared first on Search Engine Journal.

Google

Google Effectiveness SEO

Google Affirms the Value of Outreach Link Building via @sejournal, @martinibuster

Search Engine Journal

JULY 12, 2021

Google's John Mueller expressed approval of asking for links as a link building and promotional strategy. within limits The post Google Affirms the Value of Outreach Link Building appeared first on Search Engine Journal.

Link Building

Link Building Outreach Google Ad Building

Google to shut down Business Profiles websites

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns. Google Sites. Alternative tools. Squarespace. Third-party domains.

Ideal Customer Profiles

Ideal Customer Profiles Profiling Google Marketing Websites

Google Answers if Links or Content Determine E-A-T Scores via @sejournal, @martinibuster

Search Engine Journal

SEPTEMBER 30, 2021

Google's John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor The post Google Answers if Links or Content Determine E-A-T Scores appeared first on Search Engine Journal.

Google

Google Content SEO

6 SEO Experiments That Help Reveal How Google Works

Ahrefs

MARCH 27, 2024

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Google recently downplayed the importance of links, but what happens if you disavow the links … Read more ›

SEO

SEO Google

Google On Whether Sites Should Hide Affiliate Links via @sejournal, @MattGSouthern

Search Engine Journal

JULY 13, 2021

Google's John Mueller answers a question about affiliate links and whether it's beneficial to hide them from search engines. The post Google On Whether Sites Should Hide Affiliate Links appeared first on Search Engine Journal.

Google

Google SEO

Google Marketing Platform launches new API with enhanced capabilities

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. What is Google Marketing Platform? To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.

API

API Doubleclick Google Marketing Analytics Tools

Are Paid Links A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

FEBRUARY 2, 2022

Plenty are willing to sell you links. But are paid links a ranking factor and are they worth the risk? The post Are Paid Links A Google Ranking Factor? Sure, you can buy them. appeared first on Search Engine Journal.

Google

Google Buy SEO

Google Announces Free Hotel Booking Links via @martinibuster

Search Engine Journal

MARCH 9, 2021

Google announced that travel booking links, previously provided through Google Hotel Ads, will be free. The post Google Announces Free Hotel Booking Links via @martinibuster appeared first on Search Engine Journal. Provides a source of free traffic.

Google

Google Traffic Ads

How to Track Clicks on a Link in Google Analytics 4

Hubspot

APRIL 30, 2021

If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?". It'll also let you know what links they're interested in, what CTAs they're clicking, and more. With the new Google Analytics 4 , link click tracking happens automatically. Set up custom link clicks.

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Trigger Marketing

Google on Using CSS to Hide Internal Links via @sejournal, @martinibuster

Search Engine Journal

OCTOBER 6, 2021

John Mueller points out the larger SEO problem inherent in using CSS to hide internal links The post Google on Using CSS to Hide Internal Links appeared first on Search Engine Journal.

Google

Google SEO

Are Outbound Links A Google Search Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

JANUARY 10, 2022

Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). The post Are Outbound Links A Google Search Ranking Factor? Are they right? appeared first on Search Engine Journal.

Google

Google SEO

Google Answers Question About Relevant Link Exchanges via @sejournal, @martinibuster

Search Engine Journal

JULY 12, 2021

John Mueller discusses Google's policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.

Relevance

Relevance Google SEO

3 Ways to Start Earning Links

Incorporating Google Ad Grants Into Your Marketing Strategy

Webinars

Trending Sources

The Why and How of Internal Link Building for SEO

Webinars

8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Does Google Treat Unlinked Mentions Like Links? via @sejournal, @martinibuster

Are Nofollow Links A Google Ranking Factor? via @sejournal, @annaleacrowe

Google: Referral Traffic Doesn’t Increase Link Equity via @sejournal, @MattGSouthern

Are.gov Links a Google Ranking Factor? via @sejournal, @mirandalmwrites

Google December 2022 Link Spam Update Rolling Out Now via @sejournal, @MattGSouthern

Are Contextual Links A Google Ranking Factor? via @sejournal, @MattGSouthern

Google Criticizes Canada’s Proposed “Link Tax” via @sejournal, @MattGSouthern

Link Graphs And Google Rankings via @sejournal, @martinibuster

Google: Product Reviews Linking To Multiple Sellers May Get Boost via @sejournal, @MattGSouthern

The 6 Fundamentals of an SEO Link Building Strategy

Link Stability: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Deep Link Ratio: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Google: Links Have Less Impact Today Than In The Past via @sejournal, @martinibuster

Google: Lots of Affiliate Links OK if Content is Valuable via @sejournal, @MattGSouthern

Are.edu Links A Google Search Ranking Factor? via @sejournal, @mirandalmwrites

Google Cautions Against Using Too Many Internal Links via @sejournal, @MattGSouthern

Does Content or Links Improve Trust with Google? via @sejournal, @martinibuster

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

How To Remove Backlinks (And Clean up Your Link Profile)

Are Exchanged or Reciprocal Links Okay with Google? via @sejournal, @tonynwright

Are Sitewide Links A Google Ranking Factor? via @sejournal, @MattGSouthern

How to Add Your Business to Google Maps

Reminder – Google is turning off all Universal Analytics services and APIs

Google Says No Penalty For Using Affiliate Links Without Markup via @sejournal, @MattGSouthern

Get Your Business Listed on Google: The Complete Guide

Google: “Always Try” To Replace HTTP Links With HTTPS via @sejournal, @MattGSouthern

Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time via @sejournal, @martinibuster

Google Link Spam Algorithm Update Rolling Out on July 26 via @sejournal, @MattGSouthern

Google Affirms the Value of Outreach Link Building via @sejournal, @martinibuster

Google to shut down Business Profiles websites

Google Answers if Links or Content Determine E-A-T Scores via @sejournal, @martinibuster

6 SEO Experiments That Help Reveal How Google Works

Google On Whether Sites Should Hide Affiliate Links via @sejournal, @MattGSouthern

Google Marketing Platform launches new API with enhanced capabilities

Are Paid Links A Google Ranking Factor? via @sejournal, @mirandalmwrites

Google Announces Free Hotel Booking Links via @martinibuster

How to Track Clicks on a Link in Google Analytics 4

Google on Using CSS to Hide Internal Links via @sejournal, @martinibuster

Are Outbound Links A Google Search Ranking Factor? via @sejournal, @mirandalmwrites

Google Answers Question About Relevant Link Exchanges via @sejournal, @martinibuster

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