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Chris Koch

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. You have to come up with something really pithy and link to the deeper thinking.

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. You have to come up with something really pithy and link to the deeper thinking.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. Don’t forget the outbound links. But we often don’t stop to think about whether we’re linking to anyone else’s blog.

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Does integrity make you a social media loser?

Chris Koch

I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I read everything I link to in my tweets and everything I re-tweet. I tweet links to content, not quotes from famous people. Now I wonder.

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Does integrity make you a social media loser?

Chris Koch

I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I read everything I link to in my tweets and everything I re-tweet. I tweet links to content, not quotes from famous people. Now I wonder.

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We’re missing the real social media revolution

Chris Koch

There won’t be nearly as much to link to through Twitter in the coming years, and that’s the revolutionary subtext that’s going on behind the evolution of Web 2.0. Of course, I’m talking about Google, which sucks cash out of businesses just like the newspapers and magazines used to. Sounds nuts, right?

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Where is your mobile marketing center of gravity?

Chris Koch

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. We can’t simply create an application that links to static website content, for example. Good mobile apps start somewhere else.