KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

NOVEMBER 15, 2018

SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. Without content, SEO efforts will remain stagnant, and vice versa. Let’s start there….

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This could be your client asking a question about SEO best practices or your CMO looking for answers. 10 SEO Myths & Misconceptions.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. Link Building and Social Media Process.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

DECEMBER 1, 2016

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

OCTOBER 10, 2012

The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. “For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about. Session summary.

Webinar Metrics 120

Webinar Metrics SEO B2B Link Building 120

KoMarketing Associates

NOVEMBER 14, 2012

The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Ongoing changes in the SEO world will open new avenues for ROI-driven traffic if you know where to look. The perception of SEO vs. PPC. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. I always find it interesting that “SEO” gets put in an isolated category. Email Marketing. Website Development. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JUNE 2, 2016

Email, the website, and SEO. Discovery Attribution: Better attribution between social media and top performing acquisition channel results (like SEO and content marketing). While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

DECEMBER 21, 2017

From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) .

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console). Google (Site:, Keyword Planner, Search Console). Small SEO Tools – Plagiarism Checker.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. ” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

DECEMBER 30, 2013

How Link Building Management Will Change in 2013 & Beyond. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 7 Real Life Ways to Build Links.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

AUGUST 5, 2015

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Read a good blog post one of your link building prospects recently wrote and provide an insightful comment. Retweet another person’s discovery on Twitter as well.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

JUNE 30, 2015

Here are four key steps for improving your success rate at link building outreach. This is especially important if your building contact information for multiple clients, business units, or industry objectives. For Twitter, use private Twitter lists to assemble relevant information streams. How do you do this?

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Dennis Cohen (SEO Analyst). A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Connect with Mike on Google+ and LinkedIn. These guys are legit!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. These are all things we need to know not only as link builders but as SEOs in general. Connect with Mike on Google+ and LinkedIn. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JULY 6, 2012

Casie Gillette, who joined KoMarketing as Director of Online Marketing on July 2, brings strategic leadership in SEO, social media, and online marketing to the KoMarketing team on behalf of client initiatives and the organization as a whole. You can catch Casie in the following social media communities: Twitter , LinkedIn , Google+ , etc.

Ad Building 120

Ad Building Copywriting PPC Conference 120

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Building relationships within the industry. What kinds of tactics do you employ to get the most out of your guest blogging strategy?

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

JANUARY 22, 2015

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. There is no escaping it.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Guest Posting for SEO.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

DECEMBER 20, 2018

What I loved about AJ’s post was that it wasn’t necessarily about what the Google algorithm is looking for but more so, how Google itself is changing and growing. It was about language and Google’s understanding of language. The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

JANUARY 24, 2017

In the world of SEO, it’s extremely difficult to project for the year to come. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. But B2B marketers need to broaden their thinking when it comes to SEO. Derek Edmond.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

MAY 1, 2018

Goal tracking through Google Analytics (or comparable web reporting tool) provides B2B marketers an opportunity to demonstrate this. Google Analytics’ Model Comparison Tool allows B2B marketers to compare how different attribution models impact the valuation of marketing channels. Social Media Lead Generation.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

MAY 19, 2014

There is preparation involved in securing the conversations that make these link building tactics possible. While we’ve outlined tips and suggestions for successful link building outreach in the past, this type of communication arguably takes greater preparation based on it’s long term impact to client and brand.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

MARCH 29, 2016

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. More specifically, I want to focus on the relationship between SEO and Slideshare. So what does that mean in terms of your SEO? SlideShare 101 .

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

KoMarketing Associates

MAY 16, 2017

Additions to search results pages, like the Google Answer Box , allow smaller or lesser known organizations to topple the industry juggernauts around a target phrase. Content Marketing Generates Links. The SEO landscape changes by the day, but the importance of links remains a staple to search marketing success.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

DECEMBER 30, 2014

You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. This article breaks down how to do on-page SEO really well in today’s environment. The Smart Way to Use Other People’s Audiences to Build Your Own. From Brendan Cottam.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

KoMarketing Associates

FEBRUARY 12, 2014

Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism. Final Thoughts.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

DECEMBER 22, 2015

5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. Not an article per say but a Twitter update that inspired me. Google Releasing the Search Quality Evaluator Guidelines. Google Continuing To Test 4 Text Ads In Search Results.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Examples: What is SEO? 10 Free SEO Videos for Beginners.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

JULY 2, 2015

By mentioning key thought leaders and publications in the industry, you can generate social buzz and build relationships for potential guest contributions and other link building tactics. This is certainly not the best way to build a loyal following of readers. Optimize for SEO. Find & Answer Questions.

Content 120

Content Distribution Curation Keywords 120