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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. The point in question is in a reference to an “implied link” element within Google’s US Patent 8,682,892.

Unconventional ways to find link building opportunities


(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. However, there are some potential link building opportunities to be found here.

Social media becoming increasingly important in regards to link building


(Photo credit: Wikipedia). Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices.

The progression of anchor text


(Photo credit: Wikipedia). As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. As mentioned above, it is important to utilize the correct anchor text strategy for your links. Importance of Anchor Text.


5 Critical Roles that Need SEO Skills


Photo credit: Wikipedia. SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. White hat SEO is about growing a loyal audience by building useful content for them. In those cases, the SEO consultant just does after-the-fact optimization on a page, which typically conflicts with the way the page was originally developed.

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Link-Builders versus Content Marketers


Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. And self-promotion.

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11 reasons SEO is a science; 14 reasons it’s an art


Photo credit: Wikipedia. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Volume of search for any keyword and key phrase can be easily known with tools the the Google Keyword Planner and Wordtracker. Demand for those keywords, if it is increasing or decreasing over time, is measurable through Google Trends. Is SEO a science or an art? You do. Or the other way around?

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Don’t Make These Enterprise SEO Mistakes


Photo credit: Wikipedia. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. The larger the website, the more SEO work there is to be done because best practice dictates that keyword research should be conducted for every page and each page needs to be optimized by incorporating these keywords naturally.

What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What Is Search Engine Optimization / SEO. Key Takeaways from Video: An Explanation of Search Engine Optimization.

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Should guest blogging still be part of your SEO strategy?


(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Guest blogging, when done well, isn’t only about links. Longtime readers know I’m not so keen on trusting Google anyway (oh, and here , too).

What is SEO? 8 Resources To Propel You To The Top of Search Rankings

B2B Marketing Insider

Wikipedia defines SEO as: Search engine optimization ( SEO ) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“ organic ” or “algorithmic”) search results. There have been some amazing articles written over the last few weeks about SEO. What is SEO? Search is Hard.

3 Aspects to Consider for a Useful Guest Blogging Link


Photo credit: Wikipedia. This is no different in the world of online marketing and search engine optimization (SEO). This idea can be applied specifically to the SEO practice known as link building in which the aim is to get the most SEO value out of every link you build. Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. The Website Linking to You. There are a few factors that will determine whether a website is a valuable location for your link or not.

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Negative SEO: Does It Really Exist?

Modern B2B Marketing

Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs). Scary right? But, do these tactics actually work?

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Image: Wikipedia ). Keywords help Google find your content and help your content rank better. Links.

6 Ways to Get Inspired to Create Content

Modern B2B Marketing

I purposely look for ways to link the topics I’m writing about to everyday challenges. Wikipedia is a great place for inspiration. Russell’s most inspirational tool is one you probably use daily: Google. Prior to the internet and Google, artists would seek out libraries, book stores, galleries, and museums to help inspire creative sparks. Look Around. Utilize New Tools.

Marketers: Are You Ready for In-App SEO?


Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. New techniques like deep linking and app indexing are already beginning to dramatically alter the traditional SEO landscape. Deep Linking. App Indexing.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. link] ). Blip.TV - Blip.TV

SEO: Are Nofollow Links Still Valuable?


I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links? had a link from Wikipedia.

Using ALL the Tools of Social Media Optimization


The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). You can do this by either writing an encyclopedic article about a topic; adding to or editing an existing article; or adding links to your own thought-leadership content as supporting material.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


is a free URL shortening service that provides statistics for the links users share online. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox.

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3 On-Page SEO Mistakes and Tips for Franchisees


Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices. Create an Optimized Page Title. Optimize Your Page Titles Around Geographically Specific Keywords. For example, a Google keyword search for "leather furniture" shows 18.8 Not ideal.

How You (and Rick Santorum) Can Fix a Damaged Search Reputation


Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. and Wikipedia? Google Alerts and Google's tool Me on the Web are tools that alert you to mentions of your brand. Consistently Publish Quality, Optimized Content.

Best of 2007: Interactive PR


Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 build awareness of and credibility for (a) message without relying solely on mainstream publications." Her links are summarized and updated on a periodic basis. social bookmarking, new media relations and Nevertheless, worth checking out.

Best of 2008: Cool Web Tools, Part 1


LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Get Search Engine Optimized- Fast - Writing on the Web , August 13, 2010 How do you know if your blog posts are optimized for search engines ? Optimization (78). Link Building (13).