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The progression of anchor text

Biznology

(Photo credit: Wikipedia). As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. This quickly changed with the emergence of Google as the value of links grew tremendously.

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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

Internal links represent some of the lowest hanging fruit in your SEO arsenal. Links are a big part of search engine optimization (SEO). They’re tracked and followed by the search engine crawlers responsible for creating and maintaining Google’s web index, and are also used as an indicator of trustworthiness.

SEO 98
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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Google’s position is that it can’t be optimized for.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

But in our digital era, every modern content marketer must understand the basics of search engine optimization. As users engage with your content online, it sends a signal to Google: This content is useful to users and should rank higher. Be unique: One search in Google can lead to thousands—even millions—of results.

SEO 180
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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape.

SEO 59
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How Deep Learning Revolutionizes B2B SEO

Valasys

SEO (Search Engine Optimization) realm has witnessed enormous changes with the advancement of Artificial Intelligence (AI). When it comes to B2B marketing deep learning can aid in SEO keyword research, link building, and intent targeting & even can conduct the psychographic analysis of audiences for targeted content creation.