Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. And the process has established best practices which can be repeated for ongoing success. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. But direct mail doesn’t have to be a “batch” process. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
NOVEMBER 1, 2016
Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. Google Rich Answer Boxes.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† I have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. We’re off to the races!
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Lead generation and lead nurturing both can be done via a targeted display campaign.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Skyglue takes Google Analytics to the next level.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? The longer a visitor spends in a session, the more engaged they are as a potential lead. In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? 1) Pages per Session.
The 7 Attributes of Highly Effective Lead Generation
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Attribute #1 Content maps tightly to the sales process. Top of the Funnel Content. It’s about a likely problem that they have. Not really.
24 reasons SEO and social media are inextricably linked
MAY 19, 2014
59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Google Review Count: 1,190,000. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Post it out on LinkedIn groups, Facebook, and Google+. Lead Nurturing. Now you can relax.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Fortunately, there is help. iPhone vs. Android).
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Webinars generate leads as well via the registration process.
How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
B2B Lead Generation Blog
AUGUST 5, 2012
In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. A 50% connection rate with potential customers on LinkedIn.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. Why, Google.
Google+ Is it a Digital Disruption for CMOs?
Blue Focus Marketing
JULY 25, 2011
Google + or Google - ? Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook. Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave. Or, is it time for CMOs to grasp the G+ sword and lead the charge?
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
Sales Lead Generation: The Hub and Spoke Marketing Approach
JULY 22, 2012
This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Blog articles, social media, pay per click, YouTube videos, Slideshare presentations, and links on your website all can drive people to that landing page. Nurturing and Scoring Leads. This process is low-cost and very effective, as well as repeatable. Keep it simple.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. Lets talk YouTube for a minute. Welcome back marketers. Geyer).
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. With a one-two Slideshare-YouTube combination, you can really expand your recognition.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook.
High-ROI Content, Streamlining Processes, and Other Content Marketing News
JULY 26, 2013
To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air. Everything you need to know to begin connecting and uploading videos directly to your YouTube channel with this free platform is included. Have you used Google+ to create video content? His primary advice?
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They share seven opportunities to transform this engagement into leads: 1. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Is it logical?
Remember to market to your own influencer network
SEPTEMBER 6, 2016
Contactually knows who I have emailed before because it takes control of my Google Mail for Business mailbox and can not only search my inbox to the beginning but it can also cross reference the contacts I imported via LinkedIn with the contacts in my inbox and Google contacts and then universally remove duplicated, at least on Contactually. Anyway, that’s my current process.
Drones, Bots and AI oh my. SXSW highlights
grow - Practical Marketing Solutions
MARCH 13, 2017
Brands don’t want Google or Facebook negotiating the relationship with their customers. To get everything done, somehow you will need to link all the accounts — Amazon, Facebook, Google and more. Computers are learning to solve their own problems which may lead to unintended consequences because the robot’s goals may diverge from our own. By Mark Schaefer.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option.
Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
MAY 8, 2012
With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide. Hangouts on Air isn't a new feature; it's just been unavailable for the majority of Google+ users.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Furthermore, half of all Google+ users are under 25 years old. B2B Lead Blog ). More content = more leads.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable. Post on Google Buzz. Adoption soared. Magazine.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. There are an abundance of measures, from machining tolerances on shafts to the temperature in the paint room, which are vital to track during the manufacturing process. Ten YouTube Metrics.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. How to Optimize Your Blog for Google by Social Media Examiner.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Jeanette leads the Social & Digital Marketing team at Cisco.