Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? If it's because you're intimidated by Google's AdWords interface, we get it. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. MORE >>

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. Adoption soared. MORE >>

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They share seven opportunities to transform this engagement into leads: 1. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. prospect doing a Google search may send the video to decision makers. Not only will this generate leads, it can directly measure public relations effectiveness.”. At right is an example. Is it logical? MORE >>

With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide. Hangouts on Air isn't a new feature; it's just been unavailable for the majority of Google+ users. Launched last September , Hangouts on Air enable users to launch Google+ Hangouts (live video chat sessions with up to 9 other participants) that were broadcast live for all to see. MORE >>

It is well known that most purchasers start their online purchase process with a query of a search engine. New research from GroupM and comScore reveals that 48% of consumers who started with a search engine search for products and subsequently purchased, are taking a social activity as a next step in the buying process. ” While a less popular first step than search, social media clearly remains important in the process. This actually indicates a higher conversion rate for those customers that included search and social media in their buying process. The Path. MORE >>