Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. And the process has established best practices which can be repeated for ongoing success. YouTube is just one platform where you can execute your influencer marketing strategy. The cost of working with YouTubers is highly variable. You got it.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. But direct mail doesn’t have to be a “batch” process. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. We’re off to the races!
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
For 2015, brand awareness, sales and lead generation were listed as this year’s most important content marketing goals for manufacturers. Lead Generation/Sales: Facility, product or process videos. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Next, think about how you are going to present your brand on YouTube.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? The longer a visitor spends in a session, the more engaged they are as a potential lead. In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Anything over 2.00
24 reasons SEO and social media are inextricably linked
MAY 19, 2014
59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Google Review Count: 1,190,000. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media.
How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
B2B Lead Generation Blog
AUGUST 5, 2012
In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. All it needed was the right strategy. Setting direction. Industry.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Skyglue takes Google Analytics to the next level.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Fortunately, there is help. iPhone vs. Android).
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Lead generation and lead nurturing both can be done via a targeted display campaign.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Post it out on LinkedIn groups, Facebook, and Google+. Lead Nurturing. Video.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. With a one-two Slideshare-YouTube combination, you can really expand your recognition.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. Why, Google.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Webinars generate leads as well via the registration process.
Sales Lead Generation: The Hub and Spoke Marketing Approach
JULY 22, 2012
This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Blog articles, social media, pay per click, YouTube videos, Slideshare presentations, and links on your website all can drive people to that landing page. Nurturing and Scoring Leads. This process is low-cost and very effective, as well as repeatable. Keep it simple.
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They share seven opportunities to transform this engagement into leads: 1. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Get to the point.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
Google+ Is it a Digital Disruption for CMOs?
Blue Focus Marketing
JULY 25, 2011
Google + or Google - ? 20 Experts Voice Their Opinions. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook. Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave. Dell is Engaged with Google+ Hangouts.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. Lets talk YouTube for a minute. Welcome back marketers. Geyer).
High-ROI Content, Streamlining Processes, and Other Content Marketing News
JULY 26, 2013
To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air. Everything you need to know to begin connecting and uploading videos directly to your YouTube channel with this free platform is included. Have you used Google+ to create video content? His primary advice?
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option. Google’s objectives is to classify EVERYTHING. Start with research: is your goal achievable?
Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
MAY 8, 2012
With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide. Hangouts on Air isn't a new feature; it's just been unavailable for the majority of Google+ users.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Furthermore, half of all Google+ users are under 25 years old. More content = more leads. Google+ Statistics.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Ways to Find Legal Music for Your YouTube Videos by Mashable. Post on Google Buzz. Adoption soared. 85% of Inc.
Why You Shouldn’t Fear Producing Your Videos In-House
FEBRUARY 15, 2016
Here are a couple reasons why you should and how to do it with Act-On: How to Use Google Analytics to Create More Effective Content. Your client testimonial or client case study video can be used on your website, could go in your monthly email newsletter, could be included on a playlist on YouTube, and can be used directly in the sales process. Which format is more informative?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Jeanette leads the Social & Digital Marketing team at Cisco.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. There are an abundance of measures, from machining tolerances on shafts to the temperature in the paint room, which are vital to track during the manufacturing process. Ten YouTube Metrics.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
know video production can seem intimidating, but once you’re used to the process of making short videos, they often take less time than blog posts. And remember: YouTube is the second largest search engine…. You don’t want to be adding links to a site Google might come to view as a bad neighborhood. But, of course, you’ll lose the leads if you skip the gating.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. How to Optimize Your Blog for Google by Social Media Examiner.
Marketing as a Revenue Engine
APRIL 5, 2011
B2B Lead Generation : Is Marketing Really a Revenue Engine? Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. Hey, Franklin Rios of InfoGroup , who leads the Fortune 1000 sales team, you ought to watch this.). According to Google Analytics, traffic to Find New Customers is up by 1,602% ! ). Quality sales leads matter.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. The short answer?
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Mobile tech and devices are crucial to this process. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%
More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
AUGUST 16, 2012
love YouTube as much as anyone, but I have to admit that when I first heard of video marketing, especially for professional services firms, all I could think of were the cheesy local commercials they play during daytime TV hours. Which leads me to the next tip! It's important to consider that people tend to search on YouTube for entertainment and educational purposes- NOT to buy.
Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]
It's All About Revenue
MARCH 29, 2011
So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. Revenue Performance Management is about getting a single view of the marketing and sales pipeline, which means from the early stages of awareness through the entire investigation process to close. Really, Cloud Connectors are part of a fully integrated lead management process. But how does it improve the quality of leads?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. YouTube and Video Marketing Trends. Pingdom ).
Video is The New King of Influencer Marketing
MARCH 1, 2016
The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. To be an influential voice, you need to lead the conversation. But how did they become digital influencers? So what else draws audiences to an influencer?
An A to Z of Content Marketing Best Practices
APRIL 29, 2016
Also make sure you’ve got your blog set up for maximum lead generation. Using the call to action to lead people to another piece of content works well, too. Recent research showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. It’s YouTube. The bad part?