long-tail 
KoMarketing Associates
APRIL 1, 2020
Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Blog Posts supporting long-tail keyword opportunities.
KoMarketing Associates
OCTOBER 25, 2016
The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. These are often informational searches in the form of questions or longer-tail queries. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them.
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KoMarketing Associates
MAY 14, 2019
Consider the longer tail terms that are most relevant to the post. Ranking for the shorter tail, super competitive terms may be a long shot right now, but if you can build visibility around the longer tail targets first – you’re on the right track. Key questions to consider: How long has the post been live?
KoMarketing Associates
AUGUST 22, 2017
For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Even periodic communication can bring people back that might turn into new and returning leads and customers. Long-Tail Keyword Development.
KoMarketing Associates
SEPTEMBER 4, 2019
If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.
KoMarketing Associates
DECEMBER 13, 2018
Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., No Keyword Stuffing.
KoMarketing Associates
SEPTEMBER 25, 2013
A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .
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