Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
MAY 5, 2015
And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. long tail keyword is any search phrase that has three or four words in it – or more. The essential value of a long tail keyword is this: It is much more specifically meaningful. 31.24%.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?
Why You Should Stop Using Google Rankings as Your Primary SEO KPI
SEPTEMBER 26, 2013
Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. Focusing on rankings also raises the chances of being hit by a Google penalty. Leads and sales from organic search are also very good KPIs. How could this be, you ask?
3 Answers to Important Questions About Creating Collaborative Content
It's All About Revenue
OCTOBER 29, 2013
” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. The long tail is SO much longer than we commonly believe, and there is simply no way you can create content – especially expensive, high effort content – for every one of your customers’ questions and scenarios. Let’s dive in… 1.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. How to use marketing automation software. How to tell if I need marketing automation software. Lead nurturing. Well, needing to do keyword research has stayed the same.
4 Helpful Tools for Identifying the Right Keywords
AUGUST 16, 2011
The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Long Term Impact of SEO on Lead Generation. What?).
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Software. Industry research and news websites.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
These tactics can lead to a penalty (defined below). Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Software (short tail) vs. Open Source Cloud Computing Software (long tail).
22 Must Know SEO Writing Tips for Higher Rankings
NOVEMBER 19, 2014
Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. Need to generate more leads and sales for your business? Use SEO-friendly software. Google favors sites that continuously publish fresh content, so writing consistently can improve visibility. Lead with keywords. Image source.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. Threat from Ad Blocking Software.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Google’s search bar algorithm is built around a searcher’s intent. Sweet!
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. Of course you already have separate search and display campaigns for lead gen, but even with brand awareness campaigns it’s important to think about the different contexts that your audience will be viewing your ads.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Benefit.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
It involves driving traffic, generating leads, and building authority. Google Webmaster Tools. Google Webmaster Tools is still the best way to diagnose site health, check page indexing status, and optimize your website for Google’s search engine results. Google Analytics. . Google Trends. free, must-use keyword research tool by Google. nTopic.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Nurture leads with campaigns that bring them further down the funnel. We did this with the long-tail keyword phrase, " how to retweet."
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). 24) Cost-per-Lead (CPL).
Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
MARCH 20, 2013
Here’s a part of the study from Energize Growth: Based on the findings, and our ongoing conversations with CMOs within our private peer gatherings, we discovered these key points: The major obstacles they are facing include: Inability to manage time and self-lead effectively – 10 responses. You can use the free Google Adwords tool or buy a service like WordTracker.com.
Knowledge Worker 2.0 - Power to the people
Buzz Marketing for Technology
JUNE 27, 2008
We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. The Fuzzy Tail. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations Slide 51: the gates to information are open Slide 52: knowledge is shared freely Slide 53: â??
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Let's say you're using PPC as your primary means of generating leads for your business.
Why Your Keyword Strategy Is Incomplete Without User Intent
APRIL 10, 2013
Keyword research has long been heralded as a pillar of a proper SEO strategy. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.
4 New Marketing Fundamentals Impacting the B2B SEO Professional
MARCH 21, 2013
Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Consider immediate engagement metrics as well as long term goals, for purposes of defining quality in content marketing development. Value is the Currency.
Top 10 Strategies for Marketing Technology Services
JULY 16, 2015
So many leads, so little time. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. This long-term strategy leads to a brand that prospects can trust. 8.
Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
NOVEMBER 6, 2012
You might find quick and meaningful success with long-tail keyword phrases -- keywords that are more than two words in length -- particularly if they're problem-oriented. For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads." Instead of flipping pages, we type.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
“The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website.
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
SEPTEMBER 30, 2015
Presenting website traffic metrics, especially after implementing content marketing efforts, will show how the traffic (and the content marketing and promotion that is driving that traffic) will help lead to increases in revenue. Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month.
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
JANUARY 7, 2015
According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Just pin the lead-in to your podcast episodes. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords.
7 Keyword Research Mistakes That Stifle Your SEO Strategy
MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet? Traffic and leads are good, but customers are better.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.” What Wins In Google Universal Search?
3 Business Blogs with Proven ROI from Industrial Companies
Industrial Marketing Today
NOVEMBER 1, 2010
Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. found three industrial blogs that have produced measurable ROI in terms of lead generation and sales – key performance metrics that resonate with the C-suite. Results: 2.7
5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
MARCH 26, 2014
By integrating key areas of B2B online marketing into a cohesive marketing strategy, A/E/C firms and other professional services providers can create conversions and grow their inbound leads. And by providing offers (that is, actionable next steps… an invitation to subscribe or receive updates from the firm), blogs can lead to conversions. First the good news. Email marketing.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers.
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
OCTOBER 12, 2010
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. AdWords Quality Score is assigned by Google based on relevancy and click-through rates and has a big impact on how successful campaigns are.
10 Ways Small Business Marketers Can Crush Big Competitors
JANUARY 3, 2012
How can you, the little guy, see wins in the search engines , in your lead flow, and in your revenue stream when faced with these giant competitors? You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. But why not dream big? So how can you do it? Ready to dream big?
Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
MAY 21, 2013
How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For visual content, use Google’s image search. Set up Google Search Authorship to claim your content as yours. Then the anger sets in. Not cool.
8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
OCTOBER 25, 2012
You probably don't think it's that groundbreaking because the information is second nature to you, but if you have leads and customers asking you these questions day in and day out, there are hundreds -- if not thousands -- of people to whom your knowledge is groundbreaking. It's also why Google was invented. Great blog content does not have to be long. I'm not a good writer.
Why Every Business Should Have a Blog
JANUARY 16, 2013
Want to increase leads for your business? For example, an analytics software company can create content that highlights the benefits of analyzing their website visitor data. With a lead generation form in the sidebar or at the end of the post, the business can easily capture this reader and turn them into a lead. Is a business blog right for your business?
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. Wrong. and Italy. Move on. Login.
101 Signs You're an Inbound Marketer
OCTOBER 27, 2011
Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. You can calculate visitor-to-lead conversion rates in your sleep. You keep in touch with your mom using a lead nurturing campaign. Your salespeople go from asking for more leads to asking for more high quality leads. Long-tail keywords are your best friend.
11 Ways to Totally Screw Up Your Inbound Marketing
NOVEMBER 23, 2011
Sales and marketing should align not just on quantity of leads, but quality, too. As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. Google's Panda updates taught us that writing for crawlers alone won't get marketers too far. 11 Ways to Screw Up Your Inbound Marketing. 1.) You know why?
Glossary: 24 SEO Terms Marketers Should Know
JUNE 15, 2010
Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. Common keywords such as 'software' are more competitive, making it harder to rank high for them in a search. M.