Are you on Google Plus yet? In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. If you read or listen to any number of experts, you’ll hear that content is what drives search, leads, and sales. With the right site architecture in place, you have the ability to tell Google which pages of your site are important by how you link to them. DH: Explain the difference between long- and short-tail. If you’re logged in or out of your Google account. Yikes! MORE >>

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Long Term Impact of SEO on Lead Generation. What if the campaigns you’re working on this month were still generating leads for you six months later? Furthermore, 70% of new leads came from offers that we hadn’t touched in over 3 months ! MORE >>

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Nurture leads with campaigns that bring them further down the funnel. Just testing the "From" name , for example, yielded us 144 more leads. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more. MORE >>

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet? For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. The thing is. MORE >>

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. The Fuzzy Tail. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations Slide 51: the gates to information are open Slide 52: knowledge is shared freely Slide 53: â?? MORE >>