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WRITTENT Best Keyword Research Tools
| MONDAY, JUNE 17, 2013
That leads to a better reputation and more traffic and customers. As long as you put in the work to maintain your SEO, find the right keywords , and understand your market, this becomes a self-perpetuating business-boosting cycle. Google Adwords Keyword Tool. Long Tail Pro. SEOMoz Keyword Difficulty Tool.
FEARLESS COMPETITOR 5 Tips to Get SEO Results from Your WordPress Blog
| TUESDAY, JUNE 11, 2013
My goal was to use SEO results to rank highly, because it is the blog of the sales lead generation company Find New Customers. Also, look closely at “long tail terms,” like Travel in Costa Rica. Google likes fresh content, so frequent updates help you rank. '5 Tips to Get SEO Results from your WordPress blog.
NUSPARK 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
| SATURDAY, JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. look it up. I digress!
BLOG MY CALLS The Holy Grail of Free Tools for Startups and Optimization Checklist
| FRIDAY, JUNE 7, 2013
Yet expectations from our executives were an uninterrupted flow of leads to our sales team via strategic marketing by optimizing our site and campaigns. Of course, we already had Google Analytics and Google Webmaster Tools setup on our site, But what else did I need? We thought, hmmmmmmm. No money? Incredible expectations?
HUBSPOT Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
| TUESDAY, MAY 21, 2013
Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For visual content, use Google’s image search. Here, a hint of a legal action can go a long way. Set up Google Search Authorship to claim your content as yours. Yahoo!
BIZNOLOGY Tuning Your Investment in the Digital Marketing Funnel
| FRIDAY, MAY 3, 2013
She knows how long she is available in search for what words, what her click through rates are, her abandonment rates and her conversion rates. The way I advocate doing this is to mine Google for words and phrases your prospects use, and to build experiences that attract them and begin fostering trust with them. But it need not be so.
WRITTENT 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
| WEDNESDAY, MAY 1, 2013
'If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Search engines like Google want to give searchers the very best results for their queries.
HUBSPOT 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
| THURSDAY, APRIL 18, 2013
Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Model Number Campaigns.
HUBSPOT Why Your Keyword Strategy Is Incomplete Without User Intent
| WEDNESDAY, APRIL 10, 2013
'Keyword research has long been heralded as a pillar of a proper SEO strategy. say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. You can contact him on LinkedIn , Google+ , or Twitter
BIZNOLOGY SEO analytics data to pay attention to
| MONDAY, APRIL 8, 2013
Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Typically Google is number one.
HUBSPOT How to Tell Google Not to Index a Page in Search Results [Quick Tip]
| SATURDAY, MARCH 30, 2013
After all, you want to be able to capture those visitors as leads first before they can access your offers, don't you? So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. Say what?! Stay with us, folks. In one of two ways. Here's how to do it. Ta da!
HUBSPOT 10 Ways to Drive Instant Results With Inbound Marketing
| FRIDAY, MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Nurture leads with campaigns that bring them further down the funnel. 4) Newsjack.
HUBSPOT How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
| TUESDAY, MARCH 26, 2013
Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. The easiest way to know who’s in your space is to do a Google search for your keywords.
KOMARKETING ASSOCIATES 4 New Marketing Fundamentals Impacting the B2B SEO Professional
| THURSDAY, MARCH 21, 2013
Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Tie-ins to the lead funnel need to be established. Value is the Currency. Agents Broker Brand Relationships.
FEARLESS COMPETITOR Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
| WEDNESDAY, MARCH 20, 2013
Here’s a part of the study from Energize Growth: Based on the findings, and our ongoing conversations with CMOs within our private peer gatherings, we discovered these key points: The major obstacles they are facing include: Inability to manage time and self-lead effectively – 10 responses. And they need to hustle more too.
NUSPARK How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
| WEDNESDAY, JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.
HUBSPOT How to Optimize Your Landing Pages for Long-Term Lead Generation
| FRIDAY, DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. You guessed it! What?).
HUBSPOT How to Run a Last-Minute Holiday Campaign Using PPC
| THURSDAY, DECEMBER 13, 2012
For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
HUBSPOT 6 Tips for Creating Content That Spreads Naturally
| THURSDAY, DECEMBER 6, 2012
So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. Go into your analytics and take a look at the posts that are generating the most views, shares, and leads, and figure out how you can replicate that success. organic traffic and Google referrals.
KOMARKETING ASSOCIATES Google Encrypted Search: Measuring the Impact One Year Later
| SUNDAY, NOVEMBER 18, 2012
Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
HUBSPOT Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
| TUESDAY, NOVEMBER 6, 2012
You might find quick and meaningful success with long-tail keyword phrases -- keywords that are more than two words in length -- particularly if they're problem-oriented. For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads."
HUBSPOT 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
| THURSDAY, OCTOBER 25, 2012
Or, if your job was to market that SEO software, you'd have the knowledge to write a post like, "How Long-Tail Search Helps You Get Found Faster in Competitive Markets.". It's also why Google was invented. Great blog content does not have to be long. and maybe converts them into a lead, while you're at it ;-).
HUBSPOT How to Stop Internal Bureaucracy From Preventing Blogging Productivity
| MONDAY, SEPTEMBER 10, 2012
Not only do marketers rank inbound marketing channels as those that deliver the lowest cost per lead (CPL); 52% of marketers who blog say it delivers the lowest CPL of all other inbound marketing channels. What to Do if Your Search Rankings Were Hurt by Google's Penguin Update". The first hurdle? What's the last hurdle? really? And Y!
HUBSPOT 18 Ways to Guarantee Nobody Misses Your Next Webinar
| TUESDAY, SEPTEMBER 4, 2012
Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. Here at HubSpot, we know a thing or two about webinars. So what do you do to ensure people actually show up? 1) Pick a killer topic. Right?
HUBSPOT Inbound Marketing Explained in 6 Simple Analogies
| TUESDAY, AUGUST 28, 2012
But if you're doing something like slapping 'Contact Us' as the only call-to-action on every page of your site, that's essentially what you're doing -- asking your leads to get too serious, too soon. Business blogging requires consistent, long-term effort, not short sprints of intense activity. Which leads us to. an ebook?
IT'S ALL ABOUT REVENUE 4 Ways To Organically Capture Attention and Leads from SEO
| THURSDAY, JULY 19, 2012
by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. For relevancy’s sake, Google is focused on content. People who search for long-tail keywords are more likely to be further along in the buying process.
BIZNOLOGY The bloggers are the victims of bad blogger outreach
| TUESDAY, JULY 3, 2012
wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Same thing for these bloggers: they’ve been around for a long time. I just wrote an article , Blogger outreach is earned media PR, isn’t it? Totally! I don’t know.
HUBSPOT A Simple Guide for Setting Up Your First Google AdWords Campaign
| MONDAY, JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign. But fear no more! Think about it. Right.
NUSPARK An Overview of the Google Adwords Recent Changes & New Features
| THURSDAY, MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . What: You no longer can rotate ads evenly long-term. Ad Rotation Changes.
WEBBIQUITY Best Web Presence Optimization Guides and Tips of 2011
| MONDAY, MARCH 26, 2012
Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”
HUBSPOT 7 Keyword Research Mistakes That Stifle Your SEO Strategy
| THURSDAY, MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet?
HUBSPOT How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
| THURSDAY, MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” right? right?
HUBSPOT Before & After: The Optimization of a Flawed Landing Page
| FRIDAY, FEBRUARY 10, 2012
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Right now!
WEBBIQUITY Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
| TUESDAY, FEBRUARY 7, 2012
How long will people pay attention? Google attracts more than one billion unique visitors per month. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. We’re all hungry for data. hours to 6.3
HUBSPOT What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
| TUESDAY, JANUARY 31, 2012
CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" expenditures like Facebook and Google. And hey, maybe Google will even start indexing the @ sign so tweets show up higher in search results, too. The point is, it can (and should!)
HUBSPOT How to Overcome the 7 Most Crippling Blogging Challenges
| WEDNESDAY, JANUARY 18, 2012
You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. You can even curate a list or publish excerpts from some of the long-form content (e.g. But I can't write."
SAZBEAN Top Internet strategy, marketing and technology links for the week of January 14, 2012
| SATURDAY, JANUARY 14, 2012
Why Search Marketers Are Grabbing the Long Tail (Marketing Profs Daily). 13 Tips for Increasing Your Company’s Google Rank (Mashable!). Why social media is leading to a new era of identity (Simply Zesty). Lead Nurturing Emails Every Business Should Send (HubSpot). Mastering the Art of Slow Blogging (ProBlogger).
INDUSTRIAL MARKETING TODAY Internal Links – the Secret Sauce for DiY SEO
| TUESDAY, JANUARY 10, 2012
They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. The number of site pages indexed by Google has a direct impact on your online lead generation. See my post, 10 New Google Algorithm Changes Announced ).
HUBSPOT How to Revitalize Evergreen Content for a Lead Gen Boost
| MONDAY, JANUARY 9, 2012
It's something people will always need to know, and because of its continued relevance, it often amasses quite a readership and can even land you in the top of search engines for your own place on Google history. If a piece of content is consistently doing well, you don't even have to update it to squeeze more leads from it.
HUBSPOT 10 Ways Small Business Marketers Can Crush Big Competitors
| TUESDAY, JANUARY 3, 2012
How can you, the little guy, see wins in the search engines , in your lead flow, and in your revenue stream when faced with these giant competitors? You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. But why not dream big?
HUBSPOT 12 New Year's Marketing Resolutions You Can Actually Keep
| THURSDAY, DECEMBER 29, 2011
As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results.
HUBSPOT How to Launch a Google AdWords Campaign the RIGHT Way
| TUESDAY, DECEMBER 27, 2011
But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Let’s assume you’ve already compiled a list of relevant, long-tail keywords that you want to target. Google lets you structure your account on one more level as well, and that is by “campaign.”
HUBSPOT The Winning Formula for Sustainable Lead Generation
| FRIDAY, DECEMBER 23, 2011
That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success?
HUBSPOT 40 Essential SEO Terms Marketers Should Know [Glossary]
| MONDAY, DECEMBER 12, 2011
Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is.
HUBSPOT 7 Sure-Fire Signs Your SEO Sucks
| THURSDAY, DECEMBER 8, 2011
However, if you see a bigger slip, like position 3 to position 8 or page 1 to page 2, it's a sign that your SEO strategist isn't thinking long term. Google Panda has made sure of that. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for. Your SEO wins are short-lived.
WEBBIQUITY Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
| MONDAY, NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”
INBLURBS How to get more traffic and business leads with Google +1
| FRIDAY, NOVEMBER 25, 2011
As major search engines like Google, Yahoo and Bing are indexing social media content the chances increase for businesses to get found online when they publish remarkable content and distribute this content to social media where it can be shared and commented. Also its the same way with published content on Google profile and business pages.
B2B MARKETING TRACTION B2B Marketing Trends I’m Thankful for
| WEDNESDAY, NOVEMBER 23, 2011
Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively.
HUBSPOT 11 Ways to Totally Screw Up Your Inbound Marketing
| WEDNESDAY, NOVEMBER 23, 2011
Sales and marketing should align not just on quantity of leads, but quality, too. As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. Google's Panda updates taught us that writing for crawlers alone won't get marketers too far. You know why?
HUBSPOT The Ultimate Guide for Mastering Long Tail Search
| THURSDAY, NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?
HUBSPOT Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
| WEDNESDAY, NOVEMBER 16, 2011
Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.
HUBSPOT Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
| FRIDAY, NOVEMBER 11, 2011
In the last week of October, Google announced and rolled out a major change to the way its search engine interacts with the rest of the web. Google now uses an SSL-encrypted experience for anyone who uses the Google.com homepage while logged in as a Google user. Google's Anticipated Effect vs. Reality.
HUBSPOT 101 Signs You're an Inbound Marketer
| THURSDAY, OCTOBER 27, 2011
Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. You can calculate visitor-to-lead conversion rates in your sleep. You keep in touch with your mom using a lead nurturing campaign. Your salespeople go from asking for more leads to asking for more high quality leads. Twice.
HUBSPOT Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
| TUESDAY, OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Sorry.
INBLURBS Study shows: 20 of 100 of your customers are researching on Google
| THURSDAY, SEPTEMBER 1, 2011
More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”. Get Found and Get Leads the Smart Way.
HUBSPOT 4 Helpful Tools for Identifying the Right Keywords
| TUESDAY, AUGUST 16, 2011
The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. The Google AdWords Keyword Tool is a great place to start.
DIANNA HUFF - B2B MARCOM Site Navigation: The Foundation for Results-Driven SEO
| FRIDAY, AUGUST 12, 2011
Are you on Google Plus yet? In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. If you read or listen to any number of experts, you’ll hear that content is what drives search, leads, and sales. Tweet August, 2011. Welcome! Yikes!
DIANNA HUFF - B2B MARCOM The One Reason Your PPC Campaign Isn’t Working
| THURSDAY, JUNE 30, 2011
Is your Google AdWords campaign bleeding cash? In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. We lost a lot of money and didn't get that many leads.". Google gives you a lot of data and they're constantly changing things. Tweet July, 2011. Published by Dianna Huff.
HUBSPOT How to Optimize Your Google Shopping Data Feed
| THURSDAY, JUNE 16, 2011
To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Including robust keywords in your product titles and descriptions can help to improve your visibility on Google Shopping. Log in to your Google Merchant Center.
INBLURBS Speed up your SEO with Social Media
| WEDNESDAY, JUNE 15, 2011
How to get on first page of Google? lot of traffic does not mean anything, when you don’t generate high quality leads. Go “Long Tail” and do research for two or three words keywords. great help to do this is the Google Keywords Tool. Why numbers count for Facebook lead generation success. Less is more!
HUBSPOT 5 Ways Inbound Marketing Drives B2B Ecommerce
| FRIDAY, JUNE 10, 2011
The more your audience finds your content in their Google searches, the more they will look to you for industry-related information in the future. Eventually, they may bypass Google and visit your site directly—a true indication of thought leadership and credibility. And when they say this, they are probably half right.
HUBSPOT 4 Ways Paid Search Can Support Inbound Marketing
| MONDAY, MAY 23, 2011
Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.
DELICIOUS B2BMARKETING Content Curation Grows Up, Original Content Still Key
| WEDNESDAY, MARCH 30, 2011
Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. To find the best and most relevant content and bring it forward.
- Stop Crossing the Chasm! Start Growing the Long Tail!
Much has changed since then, especially in recent years, and it’s time to ask some tough questions about the relevance of Crossing the Chasm in this new world of long tail Internet marketing. Worse yet, you may be heading in a direction that could ultimately lead to disaster for your business. Try Growing the Long Tail.
DIANNA HUFF - B2B MARCOM 57 Things You Can Do Right Now to Improve Your Website
| MONDAY, MARCH 21, 2011
Tweet Is your company website not doing its job — i.e. generating leads and sales? Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. Google Analytics). Design. Check your site speed. Navigation.
INBLURBS Inbound marketing or think globally and work locally
| MONDAY, MARCH 14, 2011
The best and easiest way is to get your Google Places listing first. Make your listing in Google Places. To get found you will need to find the best long tail keywords and to include them into your published content. Research long taile keywords and include them into your content. Do you know Groupon ?
HUBSPOT 5 Ways You Might Be Failing at Local Marketing
| MONDAY, MARCH 14, 2011
Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.” Make sure to avoid them!
HUBSPOT Hiring an SEO Firm? A Cautionary Tale
| WEDNESDAY, FEBRUARY 2, 2011
During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. He was especially not pleased that they were failing to close any business that came from the website leads. Why would I make this charge?
WEBBIQUITY Best Google AdWords Tips and Tactics of 2010
| FRIDAY, JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Post on Google Buzz.
WEBBIQUITY Best SEO Guides, Tips and Resources of 2010
| WEDNESDAY, JANUARY 26, 2011
That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. on Google by iMediaConnection. ** 5 Stars.
HUBSPOT 6 Steps to Fight Content Theft
| FRIDAY, JANUARY 21, 2011
It got picked up by a couple of industry insiders and retweeted, and it was seriously starting to pull its weight for that core long tail keyword phrase. Google HATES spam, and certainly hates when someone outright steals content without attribution. Steps to Fight Content Theft. Photo Credit: lovelypetal. Connect with HubSpot
WEBBIQUITY Best Social Media Stats, Facts and Marketing Research of 2010
| MONDAY, JANUARY 17, 2011
Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. Google’s share of the U.S.
DELICIOUS B2BMARKETING 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
| THURSDAY, DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. Not all leads are created equal.
DELICIOUS B2BMARKETING B2B Hubs Or PPC? Are All Leads Created Equal?
| THURSDAY, DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. At the right price.
BUSINESS GROWTH DEVELOPMENT Social Media Marketing Versus Search Marketing
| MONDAY, DECEMBER 20, 2010
Practices such as inbound search marketing rely on the fact that certain individuals or businesses will be searching for specific things using data indexers like traditional search engines such as Google. Search Marketing By Design. So how does this approach of pulling in, or attracting prospects to you, compare to a Social Media campaign ?
BUSINESS GROWTH DEVELOPMENT Social Media Marketing Versus Search Marketing
| MONDAY, DECEMBER 20, 2010
Practices such as inbound search marketing rely on the fact that certain individuals or businesses will be searching for specific things using data indexers like traditional search engines such as Google. So how does this approach of pulling in, or attracting prospects to you, compare to a Social Media campaign ? what works best for you ?
BUSINESS GROWTH DEVELOPMENT Social Media Marketing Versus Search Marketing
| MONDAY, DECEMBER 20, 2010
Practices such as inbound search marketing rely on the fact that certain individuals or businesses will be searching for specific things using data indexers like traditional search engines such as Google. I needed help growing my business Id call him! could be frank and open with Nic as he is first and foremost a professional!
INSIGHTIQ BLOG Online Analytics in Action: Footprints in the dark
| WEDNESDAY, NOVEMBER 17, 2010
Continue Reading The SEO Impact of the Long Tailed Keyword Dec 9 2010 Search Engine Optimization (SEO) is an integral part of any online marketing strategy. study by Jupiter Research shows that “Across the 4 search engines – Google, Yahoo!, Email best practices for B2B lead management What is Killing Newspapers?
INDUSTRIAL MARKETING TODAY 3 Business Blogs with Proven ROI from Industrial Companies
| MONDAY, NOVEMBER 1, 2010
Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. A business blog is an important and integral component of inbound marketing. Exhibit #1: Emerson Process Management Experts. Results: 2.7
HUBSPOT 5 Awesome Content Creation Tools You Should Be Using
| FRIDAY, OCTOBER 22, 2010
is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. Google Labs Browser Sizing Tool – When you create great content, you want to ensure that the important parts of the page’s user interface are visible to your entire audience. Tools For Content Creation.
MI6 MARKETING AGENCY The Mi6 Tweekly: Week of October 4, 2010
| WEDNESDAY, OCTOBER 13, 2010
Social media won’t lead to social change? Search on Google. No long tail for tweets? A “lead is someone that wants to engage with you to learn if you can solve their problem. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday.
SAZBEAN WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
| TUESDAY, OCTOBER 12, 2010
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. You can check out WordStream’s AdWords Quality Score Management Tools for free at: [link].
HUBSPOT Answered: 10 Questions About Website Redesign
| MONDAY, OCTOBER 11, 2010
Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics. That way we keep the URL live, build SEO authority for a specific topic, keep capturing leads and offer our viewers valuable resources. Where should your blog live? bookmarks.
HUBSPOT 10 Almost Instant Responses to Your Google Instant Questions
| FRIDAY, SEPTEMBER 24, 2010
Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” We couldn’t answer them all, but I’ve done my best to answer some of the most common questions and address some of the major changes we feel the release of Google Instant has brought about. Connect with HubSpot
HUBSPOT How to Create a Successful Business Blog in Minutes
| MONDAY, AUGUST 2, 2010
Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. What would they search for in Google to solve that problem? Start Blogging at 60mph. Raul: "What does that mean?"
HUBSPOT 5 Ways to Get Out of the Pay-Per-Click Weeds
| FRIDAY, JULY 30, 2010
Your priorities tend to reflect on what you're being measured, and we hope you're being measured primarily on generating high quality leads. Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs? What actually matters? What words are you going after?
HUBSPOT 10 Steps to Effective Online Marketing For Small Businesses
| THURSDAY, JULY 29, 2010
Here are the abbreviated 10 steps to effective marketing online : The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive.
MARKETING INTERACTIONS Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
| TUESDAY, JUNE 22, 2010
Rule of thumb via research on B2B complex sales is that, on average, about 20% of the leads you generate will be short term opportunities. If you want that to be you, solid lead nurturing is one way to get that to happen. How do I create a sustained drip marketing campaign and how long should each campaign last? Any tips?
HUBSPOT Glossary: 24 SEO Terms Marketers Should Know
| TUESDAY, JUNE 15, 2010
Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. Google AdWords is the classic example of this. Directory and Dmoz.
HUBSPOT How to Hire and Manage an SEO Consultant
| WEDNESDAY, MAY 26, 2010
Are you looking for more long tail keyword rankings? How long did it take? Interview - How long have you been in business? For that, you can use free tools like Google Analytics to measure your traffic from organic search. We often get asked, "How can I find a good SEO consultant?" Try to do a little SEO yourself.
- How to Make Your Business Blog Be All It Can Be
One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. Lead them to it. How effective has it been for generating leads?
HUBSPOT How to Use a Blog to Increase Organic Traffic
| MONDAY, MAY 3, 2010
Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). Most experienced Google users understand that using general terms isn't going to get them where they want to go.
B2B MARKETING CONFIDENTIAL Part 2 of Latent Pipeline: Digital Topography
| MONDAY, DECEMBER 21, 2009
This is the long tail that I discussed in detail in this post. For example, Ive got Google on here, which would disaggregate into all of the search terms people use for blade servers, which might be the highest mountain on the map by a long shot. What I call this (and this is my term) is online topography.
INDUSTRIAL MARKETING TODAY Driving Traffic to Your Homepage All the Time May Be a Big Mistake
| MONDAY, OCTOBER 26, 2009
Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. For example, the search term “industrial valves” yields 238,000 pages in Google. Keep your lead-gathering forms simple; Name, Company Name and Email address should suffice. They are: 1. What’s the solution?
CONNECT THE DOCS ClickInsights: How can B2B marketers use content effectively for demand generation?
| THURSDAY, AUGUST 27, 2009
Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. The act of using content to generate demand for a complex sale is a long-term proposition. It’s a long-term investment.
DELICIOUS B2BMARKETING Rick Short Explains How to Turn Staff Into Prolific Bloggers
| TUESDAY, JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. cant simply declare that, because blog "A" generates more leads than blog "B" it is better. Wrong. and Italy. Login.
- Connecting 2 the World: Hanzel and Gretel through the internet
found an e-mail about a document Tony Karrer was preparing for the WorkLiteracy group on google docs. It is amazing where our searches will lead us. Long Tail Learning - Size and Shape : eLearning Te. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Monday, June 9, 2008.
- Connecting 2 the World: Transition to new Technologies
As a result, many of the features are learned (just like using google) with tips that others have figured out. In other words, if we were to look at the integration of film into education, radio into education, or even mimiographs, what lead up to the point where it was acceptable to use these technologies in education? at 8:50 AM.
- Wirearchy :: I'll Do It My Way - The Mass Customization of Knowledge Work
like try to lead a balanced life. People Using Google Remind Me of the Past. The Long Tail - A Blog. This Month. February 2008. Month Archive. April 2008. March 2008. February 2008. January 2008. December 2007. Year Archive. Login. User name: Password: Remember me. Create an Account. Why Create A Reader Account? -->.
- The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary
Google. Long Tail. Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Managing Personal Knowledge: Setting a Foundation for Transformation? by Bill Ives. tools. words.
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