• HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Google, Leads] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    'There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. It can be referenced long after it was originally published, and even then, it''s still valuable to the reader. But not all blog posts are created equal.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 16, 2014
    [Google, Leads] 21 Decoded SEO Terms Everyone Should Know
    These tactics can lead to a penalty (defined below). Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Are you lost in a sea of inexplicable acronyms? Fear not!
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google, Leads] Paid Search Trends and Predictions for the Remainder of 2014
    In fact, paid search spend was up 29% in Q1 2014 on Google, and up 60% on Bing (compared to Q1 2013). If so, it’s important to keep in mind that throwing money at a campaign will not help increase conversion rates or lead flow unless your campaigns continue to receive daily, weekly, and monthly optimizations. Turn them off.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Google, Leads] Optimize Your Content for Inbound Marketing: Part 2
    '“The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Do not break, circumvent, or otherwise “game” Google’s rules. Thankfully, no.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Google, Leads] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Google, Leads] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. There are numerous reasons you’d want to understand which match types are triggering your web leads. Just as it says, this is a random Google-generated number. Why is it important?
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Google, Leads] 27 Must Use SEO Tools for Incredible Content Marketing Results
    It involves driving traffic, generating leads, and building authority. Google Webmaster Tools. Google Webmaster Tools is still the best way to diagnose site health, check page indexing status, and optimize your website for Google’s search engine results. Google Analytics.  . Google Trends. nTopic. Scoop.it.
  • MARKETING ACTION  |  TUESDAY, MAY 27, 2014
    [Google, Leads] Evergreen Content for Marketing Credibility and Staying Power
    Which means that you take the time and trouble to create it once, and it continues to draw traffic over a long period of time. As Kevan Lee pointed out on Buffer , talking about blog posts, “As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.”. The Oreo effect.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Google, Leads] Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
    Now, I’m not here to bash Caring.com or its model of generating leads for assisted living companies. However, I’ve heard quite a bit from my clients about the low quality of these leads, and we are rapidly proving that Fathom can generate leads better and cheaper. Don’t let your leads dry up!
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Google, Leads] Get Found: 3 Tips to Optimize Your Blog for SEO
    Particularly for business bloggers who need their posts to work for them by driving prospective interest and bona fide leads. Companies with active blogs receive 97% more leads than their competitors. trillion (“t”) Google searches. SEO Tip # 3: Use Long-Tail Keywords. 'Sixty percent. Yes, with a “b”.). Conductor).
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Google, Leads] Hero Conference 2014: Key Learnings in Paid Search
    The conference was two days long with a keynote speakers that opened and closed each day. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Another thing Google does not provide. They were phenomenal.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Google, Leads] 35 SEO Copywriting Tips for Rocking Content
    Don’t Dock Long Tails. This is where long-tail keywords come to the rescue. Another way to take advantage of the long tail. When people have questions, they type them into Google. Plus, it can lead to search engine penalties. All it takes to find them is a quick Google search. Speak LSI.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google, Leads] 83 Exceptional Social Media and Marketing Statistics for 2014
    This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. And furthermore, long-tail searches have higher overall organic click-through rates. Pinterest is from Venus, Google+ is from Mars. Google+ Marketing Stats.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Leads] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    By integrating key areas of B2B online marketing into a cohesive marketing strategy, A/E/C firms and other professional services providers can create conversions and grow their inbound leads. 'First the good news. Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. Social media.
  • BLOG MY CALLS  |  TUESDAY, MARCH 18, 2014
    [Google, Leads] 6 Things We've Learned About Press Releases
    We''ve been featured on MSNBC , Forbes, Search Engine Journal , the Google Analytics Blog, and elsewhere. 1) They Don''t Produce Leads. Don''t plan on your press release generating leads. Don''t plan on getting new business or actual leads from your press release. It won''t. In the 2.5 That''s not a good ROI. They won''t.
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Leads] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    They are so powerful that leading surgeon Dr. Atul Gawande actually wrote a book called “ The Checklist Manifesto: How to Get Things Right.”. Is your blog post title between 40 – 69 characters long? Google’s own webmaster quality guidelines recommend that your “site actually includes those words.” And guess what?
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Google, Leads] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. Google Trends. That’s definitely not my point here.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Leads] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    We recently analyzed over 100,000 Google AdWords accounts representing $3 billion in annualized spend, in order to identify the traits and characteristics of these standout advertisers. Higher QS generally leads to lower costs per click and costs per conversion, as well as better ad placement. 'Do you believe in unicorns? That''s huge!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Leads] PPC for Startup Marketers: An Introductory Guide
    When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. 'For startups looking to get going with PPC, it can be overwhelming.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Leads] How to Do Keyword Research: A Beginner's Guide
    'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Lead nurturing. Step 3: Check for a mix of short- and long-tail keywords in each bucket. Let''s get started. Step 3.5:
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Google, Leads] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Try and focus on keywords that produce quality leads and conversions for you. Additionally, utilizing long tail keywords as part of your strategy will allow you to be more targeted and cheaper. Also keep in mind that it will be less competitive due to the fact that there will be less traffic coming from long tail keywords.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Google, Leads] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did that visitor turn into a lead? Google+.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Google, Leads] Fulfill your resolution to blog in 11 steps
    majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.
  • SYNECORE  |  SUNDAY, DECEMBER 1, 2013
    [Google, Leads] Do Keywords Matter?
    In 2011, Google started encrypting end user search data, effectively hiding that information from marketers and business owners. Couple that with their periodic search algorithm updates and you start to wonder if even pays to spend time trying to find the perfect long tail, low competition keywords for your marketing efforts.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Google, Leads] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Between large and small businesses?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Google, Leads] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Between large and small businesses?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Google, Leads] How to Make Hummingbird Your Ally with Long Tail Keywords
    She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of other algorithms, and all components continue to evolve. Google makes hundreds of changes to its algorithms yearly.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Google, Leads] 3 Answers to Important Questions About Creating Collaborative Content
    ” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. The long tail is SO much longer than we commonly believe, and there is simply no way you can create content – especially expensive, high effort content – for every one of your customers’ questions and scenarios.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Google, Leads] What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
    On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month. ” “What’s with Google’s latest update?”
  • MARKETING ACTION  |  MONDAY, OCTOBER 21, 2013
    [Google, Leads] How to Attract New Customers – i?marketing (Part 2)
    Only people who are motivated will fill out a form to get a content asset – and those people are excellent leads. When someone goes to Google or Bing or Yahoo, or any other search engine, you want to make sure your content shows up appropriately for the words your audience is using. Don’t ignore the long tail. Personas.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Google, Leads] Is Paid Search Part of Marketing?
    I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. Internet Marketing Paid Search Search Marketing Google paid search paid search advertising paid search marketing ppc 'Image by None via CrunchBase. Is paid search part of marketing? Period.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Google, Leads] 51 Ridiculous Keywords Google Won't Let Me Track Anymore
    It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Lead them. Right?
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Google, Leads] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird? Then why the new algorithm? Be helpful.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Google, Leads] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    'Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. I''ve said it before and I''ll say it again: Companies can''t control Google rankings, only affect them. 2) Too Much Risk.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Google, Leads] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    'A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Google, Leads] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. 'Every 24 hours, 2 million unique blog posts are published.
  • ENGAGE  |  MONDAY, SEPTEMBER 2, 2013
    [Google, Leads] The Content Creator’s Guide to Google Analytics
    'If you have a website, you likely have Google Analytics set up ( and if you don''t email, or better yet, run over to IT and ask them to get you up and running ). Google Analytics is one of the best tools out there to measure the performance of your site. Google Analytics allows you to compare metrics for traffic sources, pages, etc.
  • WRITTENT  |  THURSDAY, AUGUST 8, 2013
    [Google, Leads] How to Boost Traffic and Conversions with Long-Tail Keywords
    'If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords. What are long-tail keywords, anyway? page or post content.
  • WRITTENT  |  WEDNESDAY, JULY 31, 2013
    [Google, Leads] Starting a Blog: 20 Attainable Steps to Epic Success
    'Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Tutorials.
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Google, Leads] 3 Google Analytics Tips for Content Creators
    Here are three tips to help inform your content creation strategy using Google Analytics. Organic keywords are terms people are searching for through search engines that lead them to your site—and they add up to account for the majority of search-driven traffic. Do you have any useful tips for using Google Analytics to create content?
  • WRITTENT  |  MONDAY, JUNE 17, 2013
    [Google, Leads] Best Keyword Research Tools
    That leads to a better reputation and more traffic and customers. As long as you put in the work to maintain your SEO, find the right keywords , and understand your market, this becomes a self-perpetuating business-boosting cycle. Google Adwords Keyword Tool. Long Tail Pro. SEOMoz Keyword Difficulty Tool.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Google, Leads] 5 Tips to Get SEO Results from Your WordPress Blog
    My goal was to use SEO results to rank highly, because it is the blog of the sales lead generation company Find New Customers. Also, look closely at “long tail terms,” like Travel in Costa Rica. Google likes fresh content, so frequent updates help you rank. '5 Tips to Get SEO Results from your WordPress blog.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Google, Leads] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. look it up.  I digress!
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Google, Leads] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Yet expectations from our executives were an uninterrupted flow of leads to our sales team via strategic marketing by optimizing our site and campaigns. Of course, we already had Google Analytics and Google Webmaster Tools setup on our site, But what else did I need? We thought, hmmmmmmm. No money? Incredible expectations?
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Google, Leads] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For visual content, use Google’s image search. Here, a hint of a legal action can go a long way. Set up Google Search Authorship to claim your content as yours. Yahoo!
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Google, Leads] Tuning Your Investment in the Digital Marketing Funnel
    She knows how long she is available in search for what words, what her click through rates are, her abandonment rates and her conversion rates. The way I advocate doing this is to mine Google for words and phrases your prospects use, and to build experiences that attract them and begin fostering trust with them. But it need not be so.
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Google, Leads] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    'If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Search engines like Google want to give searchers the very best results for their queries.
  • HUBSPOT  |  THURSDAY, APRIL 18, 2013
    [Google, Leads] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
    Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Model Number Campaigns.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Google, Leads] Why Your Keyword Strategy Is Incomplete Without User Intent
    'Keyword research has long been heralded as a pillar of a proper SEO strategy. say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. You can contact him on LinkedIn , Google+ , or Twitter
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Google, Leads] SEO analytics data to pay attention to
    Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Typically Google is number one.
  • HUBSPOT  |  SATURDAY, MARCH 30, 2013
    [Google, Leads] How to Tell Google Not to Index a Page in Search Results [Quick Tip]
    After all, you want to be able to capture those visitors as leads first before they can access your offers, don't you? So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. Say what?! Stay with us, folks. In one of two ways. Here's how to do it. Ta da!
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Google, Leads] 10 Ways to Drive Instant Results With Inbound Marketing
    The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Nurture leads with campaigns that bring them further down the funnel. 4) Newsjack.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Google, Leads] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
    Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. The easiest way to know who’s in your space is to do a Google search for your keywords.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Google, Leads] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Tie-ins to the lead funnel need to be established. Value is the Currency. Agents Broker Brand Relationships.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 20, 2013
    [Google, Leads] Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
    Here’s a part of the study from Energize Growth: Based on the findings, and our ongoing conversations with CMOs within  our private peer gatherings, we discovered these key points: The major obstacles they are facing include: Inability to manage time and self-lead effectively – 10 responses. And they need to hustle more too.
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Google, Leads] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Google, Leads] Why Every Business Should Have a Blog
    Want to increase leads for your business? With a lead generation form in the sidebar or at the end of the post, the business can easily capture this reader and turn them into a lead. Search engines (particularly Google) love websites with great content. Blog content tells Google your business has a quality website.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Google, Leads] How to Optimize Your Landing Pages for Long-Term Lead Generation
    One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. You guessed it! What?).
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Google, Leads] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Google, Leads] 6 Tips for Creating Content That Spreads Naturally
    So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. Go into your analytics and take a look at the posts that are generating the most views, shares, and leads, and figure out how you can replicate that success. organic traffic and Google referrals.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Google, Leads] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
  • HUBSPOT  |  TUESDAY, NOVEMBER 6, 2012
    [Google, Leads] Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
    You might find quick and meaningful success with long-tail keyword phrases -- keywords that are more than two words in length -- particularly if they're problem-oriented. For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads."
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Google, Leads] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
    Or, if your job was to market that SEO software, you'd have the knowledge to write a post like, "How Long-Tail Search Helps You Get Found Faster in Competitive Markets.". It's also why Google was invented. Great blog content does not have to be long. and maybe converts them into a lead, while you're at it ;-).
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Google, Leads] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    Not only do marketers rank inbound marketing channels as those that deliver the lowest cost per lead (CPL); 52% of marketers who blog say it delivers the lowest CPL of all other inbound marketing channels. What to Do if Your Search Rankings Were Hurt by Google's Penguin Update". The first hurdle? What's the last hurdle? really? And Y!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Google, Leads] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. Here at HubSpot, we know a thing or two about webinars. So what do you do to ensure people actually show up? 1) Pick a killer topic. Right?
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Google, Leads] Inbound Marketing Explained in 6 Simple Analogies
    But if you're doing something like slapping 'Contact Us' as the only call-to-action on every page of your site, that's essentially what you're doing -- asking your leads to get too serious, too soon. Business blogging requires consistent, long-term effort, not short sprints of intense activity. Which leads us to. an ebook?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 19, 2012
    [Google, Leads] 4 Ways To Organically Capture Attention and Leads from SEO
    by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. For relevancy’s sake, Google is focused on content. People who search for long-tail keywords are more likely to be further along in the buying process.
  • BIZNOLOGY  |  TUESDAY, JULY 3, 2012
    [Google, Leads] The bloggers are the victims of bad blogger outreach
    wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Same thing for these bloggers: they’ve been around for a long time. I just wrote an article , Blogger outreach is earned media PR, isn’t it? Totally! I don’t know.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Google, Leads] A Simple Guide for Setting Up Your First Google AdWords Campaign
    Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign. But fear no more! Think about it. Right.
  • NUSPARK  |  THURSDAY, MAY 3, 2012
    [Google, Leads] An Overview of the Google Adwords Recent Changes & New Features
    Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . What: You no longer can rotate ads evenly long-term.  Ad Rotation Changes.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Google, Leads] Best Web Presence Optimization Guides and Tips of 2011
    Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Google, Leads] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet?
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Google, Leads] How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
    For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” right? right?
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Google, Leads] Before & After: The Optimization of a Flawed Landing Page
    Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Right now!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Google, Leads] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    How long will people pay attention? Google attracts more than one billion unique visitors per month. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. We’re all hungry for data. hours to 6.3
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Google, Leads] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" expenditures like Facebook and Google. And hey, maybe Google will even start indexing the @ sign so tweets show up higher in search results, too. The point is, it can (and should!)
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Google, Leads] How to Overcome the 7 Most Crippling Blogging Challenges
    You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. You can even curate a list or publish excerpts from some of the long-form content (e.g. But I can't write."
  • SAZBEAN  |  SATURDAY, JANUARY 14, 2012
    [Google, Leads] Top Internet strategy, marketing and technology links for the week of January 14, 2012
    Why Search Marketers Are Grabbing the Long Tail (Marketing Profs Daily). 13 Tips for Increasing Your Company’s Google Rank (Mashable!). Why social media is leading to a new era of identity    (Simply Zesty). Lead Nurturing Emails Every Business Should Send (HubSpot). Mastering the Art of Slow Blogging (ProBlogger).
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 10, 2012
    [Google, Leads] Internal Links – the Secret Sauce for DiY SEO
    They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. The number of site pages indexed by Google has a direct impact on your online lead generation. See my post, 10 New Google Algorithm Changes Announced ).
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Google, Leads] How to Revitalize Evergreen Content for a Lead Gen Boost
    It's something people will always need to know, and because of its continued relevance, it often amasses quite a readership and can even land you in the top of search engines for your own place on Google history. If a piece of content is consistently doing well, you don't even have to update it to squeeze more leads from it.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Google, Leads] 10 Ways Small Business Marketers Can Crush Big Competitors
    How can you, the little guy, see wins in the search engines , in your lead flow, and in your revenue stream when faced with these giant competitors? You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. But why not dream big?
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Google, Leads] 12 New Year's Marketing Resolutions You Can Actually Keep
    As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Google, Leads] How to Launch a Google AdWords Campaign the RIGHT Way
    But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Let’s assume you’ve already compiled a list of relevant, long-tail keywords that you want to target. Google lets you structure your account on one more level as well, and that is by “campaign.”
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Google, Leads] The Winning Formula for Sustainable Lead Generation
    That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success?
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Google, Leads] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Google, Leads] 7 Sure-Fire Signs Your SEO Sucks
    However, if you see a bigger slip, like position 3 to position 8 or page 1 to page 2, it's a sign that your SEO strategist isn't thinking long term. Google Panda has made sure of that. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for. Your SEO wins are short-lived.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Google, Leads] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”
  • INBLURBS  |  FRIDAY, NOVEMBER 25, 2011
    [Google, Leads] How to get more traffic and business leads with Google +1
    As major search engines like Google, Yahoo and Bing are indexing social media content the chances increase for businesses to get found online when they publish remarkable content and distribute this content to social media where it can be shared and commented. Also its the same way with published content on Google profile and business pages.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Google, Leads] B2B Marketing Trends I’m Thankful for
    Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Google, Leads] 11 Ways to Totally Screw Up Your Inbound Marketing
    Sales and marketing should align not just on quantity of leads, but quality, too. As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. Google's Panda updates taught us that writing for crawlers alone won't get marketers too far. You know why?
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Google, Leads] The Ultimate Guide for Mastering Long Tail Search
    But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Google, Leads] Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
    Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Google, Leads] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    In the last week of October, Google announced and rolled out a major change to the way its search engine interacts with the rest of the web. Google now uses an SSL-encrypted experience for anyone who uses the Google.com homepage while logged in as a Google user. Google's Anticipated Effect vs. Reality.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Google, Leads] 101 Signs You're an Inbound Marketer
    Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. You can calculate visitor-to-lead conversion rates in your sleep. You keep in touch with your mom using a lead nurturing campaign. Your salespeople go from asking for more leads to asking for more high quality leads. Twice.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Google, Leads] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Sorry.
  • INBLURBS  |  THURSDAY, SEPTEMBER 1, 2011
    [Google, Leads] Study shows: 20 of 100 of your customers are researching on Google
    More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”. Get Found and Get Leads the Smart Way.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Google, Leads] 4 Helpful Tools for Identifying the Right Keywords
    The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. The Google AdWords Keyword Tool is a great place to start.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Google, Leads] Site Navigation: The Foundation for Results-Driven SEO
    Are you on Google Plus yet? In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. If you read or listen to any number of experts, you’ll hear that content is what drives search, leads, and sales. Tweet August, 2011. Welcome! Yikes!
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 30, 2011
    [Google, Leads] The One Reason Your PPC Campaign Isn’t Working
    Is your Google AdWords campaign bleeding cash? In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. We lost a lot of money and didn't get that many leads.". Google gives you a lot of data and they're constantly changing things. Tweet July, 2011. Published by Dianna Huff.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Google, Leads] How to Optimize Your Google Shopping Data Feed
    To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Including robust keywords in your product titles and descriptions can help to improve your visibility on Google Shopping. Log in to your Google Merchant Center.
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