[Google, Leads] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. When hiking long distances like that, you cannot cheat your way from point A to point B.
    [Google, Leads] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    You know, the kind that pull in over a hundred Google searches per month? The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. We dug into one client's keyword strategy and found that a forgotten low-volume keyword was generating some of their most highly converting leads.
    [Google, Leads] 5 Copywriting Techniques That Affect SEO
    Google has stated that they don’t actually count words on a page and use it as a ranking factor. Although Google doesn’t use social shares to influence rankings, social shares still matter. The more shares you have, the more people you can reach across the web, which again will lead to more natural backlinks. Copywriting
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google, Leads] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. We are going to use Google to find potential matching resources. edu) resources.
    [Google, Leads] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Google Search  is the best tool to get a feel. Waiting for class.
    [Google, Leads] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. You're generating leads.
    [Google, Leads] 62 Experts Share Their #1 Actionable SEO Technique
    You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. Most bloggers have a difficult time creating long-form blog posts that have the right percentage of keywords that will be indexed highly by Google. Optimize CTR from Google Search Results.
    [Google, Leads] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    For two reasons: 1) you can relate to how shitty being blogger can be, especially based on how crappy a lot of pitchers, brands, and marketers are on a day-to-day basis, especially in your INBOX. 2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides  in your pitch. Indeed!
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Google, Leads] 7 SEO Tactics Most Marketers Ignore
    And search engine traffic converts: “ SEO leads have a 14.6% close rate , while outbound leads (such as direct mail or print advertising) have a 1.7% To find out what the click-through rates for your pages are, log into your Google Search Console account. Write long form content. Google Trends’ related searches.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Google, Leads] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Because anyone who finds your thank-you page in search can access your lead-generating offers directly -- without having to provide you with their information to pass through your lead-capture form. There’s also an option to prevent your site from being crawled while still enabling Google AdSense ads to work, if you have them.
  • CEROS  |  WEDNESDAY, JULY 6, 2016
    [Google, Leads] 5 Ways to Improve SEO with Content Marketing
    The goal of Google and other search engines is to provide users with the best results possible. With that objective in mind, Google has been tweaking its ranking algorithm to drive quality sites higher in page rankings while pushing down lower quality sites. Don’t make the user play detective, which leads us to the next point. 4.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Leads] Influencer marketing tools of the trade
    Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Yet Another Mail Merge — YAMM is an Add In for Google Sheets. Love it!
    [Google, Leads] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. If you have lead scoring data associated with each contact, this will be extremely beneficial as well. link]. Pricing.
  • CAPTORA  |  THURSDAY, JUNE 2, 2016
    [Google, Leads] Checklist: How to Measure Content Marketing ROI
    In other words, at the top-of-your funnel when you are looking to attract new leads you will mostly be looking at reach and brand awareness indicators. Your mid and bottom-funnel metrics will be more closely related to lead generation and pipeline numbers. As a result, this page ranks higher in Google, bringing us higher quality leads!
    [Google, Leads] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    B2B brands that blog generate 67% more leads per month than those that don’t. SEO can make one of the biggest impacts  on lead generation and can easily be one of the most cost-effective channels for new lead acquisition.  So, it’s time to get off the fence and make SEO a priority in your company. Demand Gen Report).
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Google, Leads] How to Beat 27 Million Competitors at the Content Game
    It’s one thing to live and breathe content strategy, but those efforts will fall flat if B2B marketers aren’t optimized for sales-qualified leads and revenue. Ultimately, if top-notch content is targeted toward the right audience, marketers can win long-term customers and consistently drive revenue. It’s a game of relevance.”.
    [Google, Leads] 3 Things You Need to Know About SEO This Year
    Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital. Now, Google will be  boosting the effects of the mobile-friendly algorithm beginning this month. Just remember to check in on Google and SEO on a regular basis.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Google, Leads] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner.   In these early days, the inventory was remnant and very long tail. Programmatic advertising is hot in digital advertising.
    [Google, Leads] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Find long-tail or related keywords with lower volume but still relevant to your potential customer. Focus on Mobile. In Closing.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Google, Leads] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. Not only that, but they saw the number of quality leads increase by 700%. Before focusing on lead conversion, the folks at SmartBug started with the goal of increasing organic traffic to Conversant Bio's website through the blog.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Google, Leads] 7 Content Marketing Mistakes Costing You Time and Money
    And know you’ve got Google’s blessing. Image by permission of Digital Marketer, from their blog post, Content Marketing: How Content Generates Leads and Sales at Every Step of the Funnel. SEO should come in long before you hit publish. Content marketing is getting harder. Ironically, it’s because of the content itself. hope not.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Google, Leads] 7 Content Marketing Mistakes Costing You Time and Money
    And know you’ve got Google’s blessing. Image by permission of Digital Marketer, from their blog post, Content Marketing: How Content Generates Leads and Sales at Every Step of the Funnel. SEO should come in long before you hit publish. Content marketing is getting harder. Ironically, it’s because of the content itself. hope not.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Leads] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 24) Cost-per-Lead (CPL). 38) Google+. 49) Lead.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Google, Leads] Quick Wins to Help Your School's Website Convert Better
    Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). First, Google keeps getting better at understanding how people actually talk. The more you know about a lead, the better you can personalize the content you deliver to them. Of course not. Educatio
    [Google, Leads] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Taking the time to go through different exercises to help you verbalize and document how you can position your content to better connect with your personas and differentiate yourself from competitors will help you immensely when it comes to creating content to effectively convert qualified traffic into leads for your sales team.
    [Google, Leads] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all.
    [Google, Leads] How to Create and Launch Hundreds — Even Thousands — Of Digital Marketing Campaigns With Ease
    Reach potential buyers and draw leads into the funnel. Marketing tools like Captora crawl your website to pinpoint the long-tail keywords that target buyers that buyers are searching for. Google’s algorithms don’t allow marketers to cut corners.). B2C marketers have perfected this tactic to capture new leads.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google, Leads] 11 Top Tips For Developing YouTube Influencers
    But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation. Long-Tail Discoverability. But because of its integration into Google search and its own powerful search engine (No. The Real McCoy. You got it.
    [Google, Leads] 50 Things We Learnt About Content Marketing This Year
    56% of leading business bloggers are hiring additional resources in the next 12 months ( Curata ). Some commentators feel the significant growth in content is leading to content shock. Most content gets relatively few shares and links, whilst there is a long tail of outlier posts that gather high numbers of links or shares. This
    [Google, Leads] How to Use Data to Create More Relevant Content
    While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Brand terms go here.
    [Google, Leads] There is No Such Thing As an Offline Business Anymore
    Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. went to Google Keyword Planner and started looking up some statistics.
    [Google, Leads] 17 Realistic Ways to Get More Website Traffic
    Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords  are search terms of three words or more. You don’t want to be adding links to a site Google might come to view as a bad neighborhood. But, of course, you’ll lose the leads if you skip the gating. 15) Guest blog.
    [Google, Leads] Paid Advertising 101: Understanding Search and Display Advertising
    Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Search Advertising via the Google Search Network. However unlike organic search, with AdWords you pay a fee to have these keywords/phrases displayed prominently on Google SERPs. Display Advertising via the Google Display Network.
    [Google, Leads] Long-Tail Keywords for SEO Success
    Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. Namely, the Keyword Planner tool from Google.
    [Google, Leads] B2B Content Should Provide Solutions and Connections
    Smart marketers know the value of matching content to align with long-tail keywords and questions. At the same time, you will also enjoy additional SEO benefits because Google favors relevant, high-value content. To us, that seems like a huge oversight on the part of the other 90 percent. That’s exactly what you must do.
    [Google, Leads] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit. Right?
    [Google, Leads] SEO Isn’t Mystical
    PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).
    [Google, Leads] Lessons Learned From Spending $25 Million Dollars On AdWords
    According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. Focus on “long-tail keywords” to drive targeted traffic. Start with a large keyword list. Not your homepage. Marketing b2b
    [Google, Leads] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Presenting website traffic metrics, especially after implementing content marketing efforts, will show how the traffic (and the content marketing and promotion that is driving that traffic) will help lead to increases in revenue. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
    [Google, Leads] How to Get More Leads from Your B2B Blog
    If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Better leads. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. And they work especially well when they’re optimized for lead gen. workbook.
    [Google, Leads] How to Find and Target High-Value Keywords for Your Business
    Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked.
    [Google, Leads] 100+ Quick Ways to Find Blog Post Inspiration
    Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking). Take long tail keywords and sort them in different ways to give different search queries using Merge Words.
    [Google, Leads] How To Illustrate Popular B2B PPC Performance Metrics
    Not only will we often uncover several different conversion “actions”  on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. When
    [Google, Leads] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. This is the set of actions that lead to form submission likelihood. Why build individual landing pages? Sales Readiness. Learn.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google, Leads] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. That is, if you want the leads to keep coming.
    [Google, Leads] Top 10 Strategies for Marketing Technology Services
    So many leads, so little time. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Not you? Eliminate Friction.
    [Google, Leads] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Here at KoMarketing, our content and SEO teams work in tandem to construct a list of keywords (and their long-tail variations) to start filling in our editorial calendar with targeted topics well in advance. Want to learn more about Google SERPs? Leverage Keyword Tools. What do I mean? Check out this previous post. 2.
    [Google, Leads] The SEO Journey – How long before you start seeing results?
    Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. They are also more relevant and hence lead to higher conversion rates.
    [Google, Leads] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. long tail keyword is any search phrase that has three or four words in it – or more. The heads and tails of keywords. Google’s autofill feature.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Leads] Not Getting What You Want From Blogging? Ask These 11 Questions
    When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). You did it. So we decided to help.
    [Google, Leads] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. Google Keyword Planner :  If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. SEO Assessment.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Google, Leads] Why Long-Tail Keywords?
    Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. Keywords that are more specific are usually referred to as long-tail. Why Not Short-Tail? How to Define Long-Tail Keywords.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google, Leads] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    There will still be plenty of work for SEO specialists willing to evolve with the technology and the business but in 10 years search engines will be so advanced that they’ll know before we even put our cursor in the Google text box what we’re looking for. As a marketer, every day I hear something new. How many corporate blogs are out there?
    [Google, Leads] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Just pin the lead-in to your podcast episodes. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.
    [Google, Leads] 87 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management.
    [Google, Leads] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. In the words of Adam Franklin , “Lead with generosity.". Why does your blog exist?
    [Google, Leads] 22 Must Know SEO Writing Tips for Higher Rankings
    Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. Need to generate more leads and sales for your business? Google favors sites that continuously publish fresh content, so writing consistently can improve visibility. Lead with keywords.
    [Google, Leads] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    It is your job to educate them that they are safe as long as they remember one thing … a B2B customer is typically a LOT more valuable than a B2C customer … and that you don’t measure success in clicks and impressions. Embrace the long tail-. Focus on lead management-.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Google, Leads] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. It can be referenced long after it was originally published, and even then, it''s still valuable to the reader. But not all blog posts are created equal.
    [Google, Leads] 21 Decoded SEO Terms Everyone Should Know
    These tactics can lead to a penalty (defined below). Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Are you lost in a sea of inexplicable acronyms? Fear not!
    [Google, Leads] Optimize Your Content for Inbound Marketing: Part 2
    “The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Do not break, circumvent, or otherwise “game” Google’s rules. Thankfully, no.
    [Google, Leads] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented.
    [Google, Leads] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. There are numerous reasons you’d want to understand which match types are triggering your web leads. Just as it says, this is a random Google-generated number. Why is it important?
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Google, Leads] 27 Must Use SEO Tools for Incredible Content Marketing Results
    It involves driving traffic, generating leads, and building authority. Google Webmaster Tools. Google Webmaster Tools is still the best way to diagnose site health, check page indexing status, and optimize your website for Google’s search engine results. Google Analytics.  . Google Trends. nTopic. Scoop.it.
    [Google, Leads] Evergreen Content for Marketing Credibility and Staying Power
    Which means that you take the time and trouble to create it once, and it continues to draw traffic over a long period of time. As Kevan Lee pointed out on Buffer , talking about blog posts, “As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.”. The Oreo effect.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Google, Leads] Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
    Now, I’m not here to bash Caring.com or its model of generating leads for assisted living companies. However, I’ve heard quite a bit from my clients about the low quality of these leads, and we are rapidly proving that Fathom can generate leads better and cheaper. Don’t let your leads dry up!
    [Google, Leads] Get Found: 3 Tips to Optimize Your Blog for SEO
    Particularly for business bloggers who need their posts to work for them by driving prospective interest and bona fide leads. Companies with active blogs receive 97% more leads than their competitors. trillion (“t”) Google searches. SEO Tip # 3: Use Long-Tail Keywords. Sixty percent. Yes, with a “b”.). Conductor).
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Google, Leads] Hero Conference 2014: Key Learnings in Paid Search
    The conference was two days long with a keynote speakers that opened and closed each day. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Another thing Google does not provide. They were phenomenal.
    [Google, Leads] 35 SEO Copywriting Tips for Rocking Content
    Don’t Dock Long Tails. This is where long-tail keywords come to the rescue. Another way to take advantage of the long tail. When people have questions, they type them into Google. Plus, it can lead to search engine penalties. All it takes to find them is a quick Google search. Speak LSI.
    [Google, Leads] 83 Exceptional Social Media and Marketing Statistics for 2014
    This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. And furthermore, long-tail searches have higher overall organic click-through rates. Pinterest is from Venus, Google+ is from Mars. Google+ Marketing Stats.
    [Google, Leads] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    By integrating key areas of B2B online marketing into a cohesive marketing strategy, A/E/C firms and other professional services providers can create conversions and grow their inbound leads. First the good news. Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. Social media.
    [Google, Leads] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    They are so powerful that leading surgeon Dr. Atul Gawande actually wrote a book called “ The Checklist Manifesto: How to Get Things Right.”. Is your blog post title between 40 – 69 characters long? Google’s own webmaster quality guidelines recommend that your “site actually includes those words.” And guess what?
    [Google, Leads] Your Content Strategy Sucks. Here’s How to Fix It.
    Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. Google Trends. That’s definitely not my point here.
    [Google, Leads] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    We recently analyzed over 100,000 Google AdWords accounts representing $3 billion in annualized spend, in order to identify the traits and characteristics of these standout advertisers. Higher QS generally leads to lower costs per click and costs per conversion, as well as better ad placement. Do you believe in unicorns? That''s huge!
    [Google, Leads] PPC for Startup Marketers: An Introductory Guide
    When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. For startups looking to get going with PPC, it can be overwhelming.
    [Google, Leads] How to Do Keyword Research: A Beginner's Guide
    While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Lead nurturing. Step 3: Check for a mix of short- and long-tail keywords in each bucket. Let''s get started. Blogging.
    [Google, Leads] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Try and focus on keywords that produce quality leads and conversions for you. Additionally, utilizing long tail keywords as part of your strategy will allow you to be more targeted and cheaper. Also keep in mind that it will be less competitive due to the fact that there will be less traffic coming from long tail keywords.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Google, Leads] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did that visitor turn into a lead? Google+.
    [Google, Leads] Fulfill your resolution to blog in 11 steps
    majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.
    [Google, Leads] Do Keywords Matter?
    In 2011, Google started encrypting end user search data, effectively hiding that information from marketers and business owners. Couple that with their periodic search algorithm updates and you start to wonder if even pays to spend time trying to find the perfect long tail, low competition keywords for your marketing efforts.
    [Google, Leads] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Between large and small businesses?
    [Google, Leads] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Between large and small businesses?
    [Google, Leads] How to Make Hummingbird Your Ally with Long Tail Keywords
    She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of other algorithms, and all components continue to evolve. Google makes hundreds of changes to its algorithms yearly.
    [Google, Leads] 3 Answers to Important Questions About Creating Collaborative Content
    ” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. The long tail is SO much longer than we commonly believe, and there is simply no way you can create content – especially expensive, high effort content – for every one of your customers’ questions and scenarios.
    [Google, Leads] What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
    On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month. ” “What’s with Google’s latest update?”
    [Google, Leads] How to Attract New Customers – i?marketing (Part 2)
    Only people who are motivated will fill out a form to get a content asset – and those people are excellent leads. 2.   SEO. When someone goes to Google or Bing or Yahoo, or any other search engine, you want to make sure your content shows up appropriately for the words your audience is using. Don’t ignore the long tail.
    [Google, Leads] Is Paid Search Part of Marketing?
    Imagine how much more effective your thoughtful, creative, passionate, artistic ads can be when positioned alongside crappy, automated, generic listings. I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. Image by None via CrunchBase. Well, read on and see.
    [Google, Leads] 51 Ridiculous Keywords Google Won't Let Me Track Anymore
    It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Lead them. Get it?
    [Google, Leads] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird? Then why the new algorithm? Be helpful.
    [Google, Leads] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. Focusing on rankings also raises the chances of being hit by a Google penalty. How could this be, you ask?
    [Google, Leads] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.
    [Google, Leads] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. Every 24 hours, 2 million unique blog posts are published.
    [Google, Leads] How to Boost Traffic and Conversions with Long-Tail Keywords
    If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords. What are long-tail keywords, anyway? page or post content.
    [Google, Leads] Starting a Blog: 20 Attainable Steps to Epic Success
    Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Tutorials.
  • WRITTENT  |  MONDAY, JUNE 17, 2013
    [Google, Leads] Best Keyword Research Tools
    That leads to a better reputation and more traffic and customers. As long as you put in the work to maintain your SEO, find the right keywords , and understand your market, this becomes a self-perpetuating business-boosting cycle. Google Adwords Keyword Tool. Long Tail Pro. SEOMoz Keyword Difficulty Tool.
    [Google, Leads] 5 Tips to Get SEO Results from Your WordPress Blog
    When I decided to invest extensively in this blog in early 2013, I hired the Petersen Media Group to help.  My goal was to use SEO results to rank highly, because it is the blog of the sales lead generation company Find New Customers. Also, look closely at “long tail terms,” like Travel in Costa Rica.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Google, Leads] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. look it up.  Paid Search.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Google, Leads] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For visual content, use Google’s image search. Here, a hint of a legal action can go a long way. 3) If that fails, report the offender to search engines or hosting providers.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Google, Leads] Tuning Your Investment in the Digital Marketing Funnel
    She knows how long she is available in search for what words, what her click through rates are, her abandonment rates and her conversion rates. The way I advocate doing this is to mine Google for words and phrases your prospects use, and to build experiences that attract them and begin fostering trust with them. But it need not be so.
    [Google, Leads] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Search engines like Google want to give searchers the very best results for their queries.
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