Why Long-Tail Keywords?
APRIL 10, 2015
Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition.
Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
MAY 5, 2015
And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. long tail keyword is any search phrase that has three or four words in it – or more. The essential value of a long tail keyword is this: It is much more specifically meaningful. 31.24%.
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of other algorithms, and all components continue to evolve. Google makes hundreds of changes to its algorithms yearly. ” What are long tail keywords?
How to Boost Traffic and Conversions with Long-Tail Keywords
AUGUST 8, 2013
If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords. What are long-tail keywords, anyway? How Long-Tail Key Phrases Boost Your Traffic. Your Turn.
The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? Why Target Long Tail Keywords? Connect with HubSpot
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?
Long-Tail Keywords for SEO Success
OCTOBER 23, 2015
Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority.
How B2B Advertisers Can Deal With Google’s Sidebar Changes
APRIL 5, 2016
A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. Focus on Mobile.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. OK, now on to tools.
An Overview of the Google Adwords Recent Changes & New Features
MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . What: You no longer can rotate ads evenly long-term. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself. Many of Google’s ratings are not consistent. Google Adwords for Video.
How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
APRIL 4, 2016
Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. Not only that, but they saw the number of quality leads increase by 700%. So I caught up with SmartBug Media's founder and CEO Ryan Malone to get the inside scoop on how they approached Conversant Bio's blogging strategy and what they did to impact lead flow so dramatically.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Skyglue takes Google Analytics to the next level.
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads”.
Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
OCTOBER 4, 2013
You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. It seems that “short tail” key phrases with one or two words won’t be affected much by the change.
How to Get More Leads from Your B2B Blog
SEPTEMBER 10, 2015
If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Better leads. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. While blogs don’t make first place for lead generation, they are a key part of a lead generation marketing mix. workbook.
What Exactly Does Google Consider High Quality Marketing Content?
SEPTEMBER 5, 2013
In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. To be clear, originality and quality are definitely intertwined in the eyes of Google. Cloaking.
Google Encrypted Search: Measuring the Impact One Year Later
NOVEMBER 18, 2012
Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing BlogThe study covered traffic associated with 424 B2B sites.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Post on Google Buzz.
Why You Should Stop Using Google Rankings as Your Primary SEO KPI
SEPTEMBER 26, 2013
Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. Focusing on rankings also raises the chances of being hit by a Google penalty. Leads and sales from organic search are also very good KPIs. How could this be, you ask?
4 Ways To Organically Capture Attention and Leads from SEO
It's All About Revenue
JULY 19, 2012
by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. And when that’s a priority, the mind turns to title tags, meta tags, page descriptions – all the stuff that makes your site show up in a buyer’s Google search. But with all the rounds of changes Google has made to their search algorithm recently, meta tags are less important than the quality of your content, who is sharing it, and whether it’s earning links. Get Outside Links.
51 Ridiculous Keywords Google Won't Let Me Track Anymore
OCTOBER 10, 2013
It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Now Google is just being hurtful. Lead them. Keyword fish?
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. You don’t want to be adding links to a site Google might come to view as a bad neighborhood. know this seems questionable – for many B2B marketers, the whole point of content is to get leads. It’s what makes it go.
3 Answers to Important Questions About Creating Collaborative Content
It's All About Revenue
OCTOBER 29, 2013
” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. The long tail is SO much longer than we commonly believe, and there is simply no way you can create content – especially expensive, high effort content – for every one of your customers’ questions and scenarios. Let’s dive in… 1.
What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
OCTOBER 25, 2013
On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month. Google recently announced that going forward, keyword data would not be available in Google Analytics.
How to Create and Launch Hundreds — Even Thousands — Of Digital Marketing Campaigns With Ease
FEBRUARY 19, 2016
Reach potential buyers and draw leads into the funnel. Marketing tools like Captora crawl your website to pinpoint the long-tail keywords that target buyers that buyers are searching for. Google’s algorithms don’t allow marketers to cut corners.). B2C marketers have perfected this tactic to capture new leads. The goal? So what’s the secret sauce?
How to Tell Google Not to Index a Page in Search Results [Quick Tip]
MARCH 30, 2013
After all, you want to be able to capture those visitors as leads first before they can access your offers, don't you? So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. To learn about how to create a robots.txt file, refer to this article from Google Webmaster Tools. Say what?! That’s it.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation. Long-Tail Discoverability. But because of its integration into Google search and its own powerful search engine (No. But you can turn your minority share of voice to your advantage. You got it.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Lead nurturing. Step 3: Check for a mix of short- and long-tail keywords in each bucket. Step 5: Use Google tools (or HubSpot) to cut down your keyword list.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Same thing for these bloggers: they’ve been around for a long time. I just wrote an article , Blogger outreach is earned media PR, isn’t it? Helping him do that is the best way to win him over and get your content shared. Totally!
4 Helpful Tools for Identifying the Right Keywords
AUGUST 16, 2011
The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Long Term Impact of SEO on Lead Generation. What?).
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score. Good for you. Mark my words. Still ugly?
3 Things You Need to Know About SEO This Year
Modern B2B Marketing
MAY 2, 2016
Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital. Now, Google will be boosting the effects of the mobile-friendly algorithm beginning this month. FAQs tend to be more casual and provide opportunities for those long-tail keywords.
Tuning Your Investment in the Digital Marketing Funnel
MAY 3, 2013
She knows how long she is available in search for what words, what her click through rates are, her abandonment rates and her conversion rates. The way I advocate doing this is to mine Google for words and phrases your prospects use, and to build experiences that attract them and begin fostering trust with them. Whatever answer you give to this question will likely hinge on analytics.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
These tactics can lead to a penalty (defined below). Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012.
7 Content Marketing Mistakes Costing You Time and Money
APRIL 1, 2016
And know you’ve got Google’s blessing. Image by permission of Digital Marketer, from their blog post, Content Marketing: How Content Generates Leads and Sales at Every Step of the Funnel. SEO should come in long before you hit publish. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. And no matter what size budget you may have. SEO Assessment.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Reviewing competitive sites (and tools such as Spyfu).
22 Must Know SEO Writing Tips for Higher Rankings
NOVEMBER 19, 2014
Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. Need to generate more leads and sales for your business? Google favors sites that continuously publish fresh content, so writing consistently can improve visibility. Long, in-depth blog posts and articles tend to perform well in SERPs.
The SEO Journey – How long before you start seeing results?
MAY 5, 2015
Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. Google in fact offers voice search options, so that people can speak out their questions. How long SEO takes to work.
SEO Isn’t Mystical
OCTOBER 8, 2015
PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). What you need to know to break through the SEO jargon.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Software (short tail) vs. Open Source Cloud Computing Software (long tail).