Why Long-Tail Keywords?
APRIL 10, 2015
Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition.
Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
MAY 5, 2015
And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. long tail keyword is any search phrase that has three or four words in it – or more. The essential value of a long tail keyword is this: It is much more specifically meaningful. 31.24%.
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of other algorithms, and all components continue to evolve. Google makes hundreds of changes to its algorithms yearly. ” What are long tail keywords?
How to Boost Traffic and Conversions with Long-Tail Keywords
AUGUST 8, 2013
If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords. What are long-tail keywords, anyway? How Long-Tail Key Phrases Boost Your Traffic. Your Turn.
The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? Why Target Long Tail Keywords? Connect with HubSpot
How B2B Advertisers Can Deal With Google’s Sidebar Changes
APRIL 5, 2016
A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. Focus on Mobile.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. OK, now on to tools.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Skyglue takes Google Analytics to the next level.
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
JULY 19, 2016
Because anyone who finds your thank-you page in search can access your lead-generating offers directly -- without having to provide you with their information to pass through your lead-capture form. Any marketer who understands the value of landing pages understands how important it is to capture those visitors as leads first, before they can access your offers. Say what?!
How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
APRIL 4, 2016
Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. Not only that, but they saw the number of quality leads increase by 700%. So I caught up with SmartBug Media's founder and CEO Ryan Malone to get the inside scoop on how they approached Conversant Bio's blogging strategy and what they did to impact lead flow so dramatically.
Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
OCTOBER 4, 2013
You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. It seems that “short tail” key phrases with one or two words won’t be affected much by the change.
What Exactly Does Google Consider High Quality Marketing Content?
SEPTEMBER 5, 2013
In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. To be clear, originality and quality are definitely intertwined in the eyes of Google. Cloaking.
Google Encrypted Search: Measuring the Impact One Year Later
NOVEMBER 18, 2012
Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing BlogThe study covered traffic associated with 424 B2B sites.
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads”.
A Cold, Hard Lead Conversion Case for Low-Volume Keywords
SEPTEMBER 15, 2016
You know, the kind that pull in over a hundred Google searches per month? The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. We dug into one client's keyword strategy and found that a forgotten low-volume keyword was generating some of their most highly converting leads. Low lead conversion with a "typical" keyword strategy.
How to Get More Leads from Your B2B Blog
SEPTEMBER 10, 2015
If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Better leads. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. While blogs don’t make first place for lead generation, they are a key part of a lead generation marketing mix. workbook.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Post on Google Buzz.
Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Google Search is the best tool to get a feel. Always start with Google. Lead with the news, not the used car.
Why You Should Stop Using Google Rankings as Your Primary SEO KPI
SEPTEMBER 26, 2013
Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. Focusing on rankings also raises the chances of being hit by a Google penalty. Leads and sales from organic search are also very good KPIs. How could this be, you ask?
Using Top-of-Funnel Content to Drive SEO Results
OCTOBER 25, 2016
The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. These are often informational searches in the form of questions or longer-tail queries. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. Google. Example Search Queries.
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Google Search is the best tool to get a feel. My goal? Less is more.
51 Ridiculous Keywords Google Won't Let Me Track Anymore
OCTOBER 10, 2013
It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Now Google is just being hurtful. Lead them. Keyword fish?
Who Does Google Love More: SEO or Content Marketing?
SEPTEMBER 28, 2016
Just a few years ago, many were saying “It looks like Google has tired of its old friend SEO and is instead cozying up to the new kid on the block, content marketing.”  When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing. Ultimately, these Google updates were meant to ensure consumers were receiving more valuable, usable content.
4 Ways To Organically Capture Attention and Leads from SEO
It's All About Revenue
JULY 19, 2012
by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. And when that’s a priority, the mind turns to title tags, meta tags, page descriptions – all the stuff that makes your site show up in a buyer’s Google search. But with all the rounds of changes Google has made to their search algorithm recently, meta tags are less important than the quality of your content, who is sharing it, and whether it’s earning links. Get Outside Links.
7 SEO Tactics Most Marketers Ignore
JULY 29, 2016
And search engine traffic converts: “ SEO leads have a 14.6% close rate , while outbound leads (such as direct mail or print advertising) have a 1.7% To find out what the click-through rates for your pages are, log into your Google Search Console account. Rinse and repeat for as long as you have patience for, to see how the page performs over time. Ends up, not so many.
How to Tell Google Not to Index a Page in Search Results [Quick Tip]
MARCH 30, 2013
After all, you want to be able to capture those visitors as leads first before they can access your offers, don't you? So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. To learn about how to create a robots.txt file, refer to this article from Google Webmaster Tools. Say what?! That’s it.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.
3 Answers to Important Questions About Creating Collaborative Content
It's All About Revenue
OCTOBER 29, 2013
” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. The long tail is SO much longer than we commonly believe, and there is simply no way you can create content – especially expensive, high effort content – for every one of your customers’ questions and scenarios. Let’s dive in… 1.
What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
OCTOBER 25, 2013
On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month. Google recently announced that going forward, keyword data would not be available in Google Analytics.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Lead nurturing. Step 3: Check for a mix of short- and long-tail keywords in each bucket. Step 5: Use Google tools (or HubSpot) to cut down your keyword list.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Same thing for these bloggers: they’ve been around for a long time. I just wrote an article , Blogger outreach is earned media PR, isn’t it? Helping him do that is the best way to win him over and get your content shared. Totally!
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Long Term Impact of SEO on Lead Generation. What?).
4 Helpful Tools for Identifying the Right Keywords
AUGUST 16, 2011
The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business.
Tuning Your Investment in the Digital Marketing Funnel
MAY 3, 2013
She knows how long she is available in search for what words, what her click through rates are, her abandonment rates and her conversion rates. The way I advocate doing this is to mine Google for words and phrases your prospects use, and to build experiences that attract them and begin fostering trust with them. Whatever answer you give to this question will likely hinge on analytics.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. You don’t want to be adding links to a site Google might come to view as a bad neighborhood. know this seems questionable – for many B2B marketers, the whole point of content is to get leads. It’s what makes it go.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
These tactics can lead to a penalty (defined below). Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012.
SEO Isn’t Mystical
OCTOBER 8, 2015
PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). What you need to know to break through the SEO jargon.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score. Good for you. Mark my words. Still ugly?
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Reviewing competitive sites (and tools such as Spyfu).
The SEO Journey – How long before you start seeing results?
MAY 5, 2015
Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. Google in fact offers voice search options, so that people can speak out their questions. How long SEO takes to work.