wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Same thing for these bloggers: they’ve been around for a long time. You don’t know how many times there have been long-tail, lower-ranked blogs that have never, ever, been kissed by any sort of agency or brand.  I just wrote an article , Blogger outreach is earned media PR, isn’t it? Helping him do that is the best way to win him over and get your content shared. “Why them and not me,” you ask. MORE >>

Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. This is a far cry from the single digit percentages Google spokespeople indicated marketers would realize in late 2011. Re-Evaluate Google Webmaster Tools – Google Webmaster Tools provides an aggregated list of the top 1,000 search queries that drove traffic to a site within the past 30 days. MORE >>

by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. And when that’s a priority, the mind turns to title tags, meta tags, page descriptions – all the stuff that makes your site show up in a buyer’s Google search. But with all the rounds of changes Google has made to their search algorithm recently, meta tags are less important than the quality of your content, who is sharing it, and whether it’s earning links. Get Outside Links. MORE >>

Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . What: You no longer can rotate ads evenly long-term.  After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself. Many of Google’s ratings are not consistent. Google Adwords for Video. MORE >>

But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Let’s assume you’ve already compiled a list of relevant, long-tail keywords that you want to target. The structure of your account in Google AdWords is critical to the efficiency and success of your paid search campaign. Google lets you structure your account on one more level as well, and that is by “campaign.” So for each campaign, you can dictate how much money Google can spend on those ad placements per day. MORE >>