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Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. In order for people to find your video online, Google must be able to extract information to understand what your video is about. A video sitemap helps Google find new or changed content.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Many I have used myself for clients.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Tools like Grammarly can automate proofreading in a more comprehensive way than the usual spelling and grammar features found in Microsoft Word and Google Docs.@Grammarly It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. You also need to set up your RSS feed.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. However, YouTube or LinkedIn users prefer slightly longer form content. RSS feeds offer an easy way to stay updated with every piece of content a site has published. Linking to poor quality content.

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How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

markempa

In this high-tech world, social media has revealed itself to be a lead generation goldmine. A 50% connection rate with potential customers on LinkedIn. Twice as many sales-ready leads as any other lead generation channel. Typically, you meet someone and only then connect on LinkedIn. Setting direction.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

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