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Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” This crisis response led them to identify several short- and long-term trends. Personalization is for the lead generation and nurturing process. Live chat software can boost your lead generation efforts significantly.

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. Blog Posts supporting long-tail keyword opportunities. Third Party Validation.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings.

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Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?

KoMarketing Associates

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience.