Chris Koch

OCTOBER 22, 2010

We should care more about lead management automation in B2B marketing. Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. That’s why lead management automation is important. What is stopping your company from creating an automated lead management process?

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JANUARY 31, 2014

The moment Fallon says he had been waiting for all his life came when he was just 24: an audition for Lorne Michaels , the creator and lead producer of SNL. Unless you Google “ Jimmy Fallon SNL audition,” the video won’t show up in the magic first two pages of a Google search and it is nowhere featured on Fallon’s NBC website.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

MARCH 4, 2011

Meanwhile, Google, which has become the biggest ad agency of them all, gets rich by presenting hungry content seekers with links to JC Penney. But most marketing organizations don’t measure relevance; they measure output—whether it’s in leads or downloads. It’s a no win for everybody except the ad agencies.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? What do you think?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? What do you think?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JULY 22, 2011

All of which is a lead-in to this week’s entry, which is what we as B2B marketers can learn from health-care marketing. Thank goodness for Google—the day prior I found that he got five-stars on a health review site! I’m a goner. A marketing geek. (I I thought drugs were supposed to prevent that sort of thing.). The answer is: nothing.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100