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JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. have checked out Hubspot and LeadLander. found it to be sort of like the big brother to LeadLander. I’m sure I forgot a few.
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