Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. I have checked out Hubspot and LeadLander. I found it to be sort of like the big brother to LeadLander.