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| | LEADSLOTH
MARCH 16, 2009 [Google, Leadlander] ActiveConversion Review - SMB Lead Management
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing. Marketing & Web Analytics.
| | NUSPARK
DECEMBER 18, 2011 [Google, Leadlander] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Here’s an example of Loopfuse Marketing Automation. Here’s ReachForce.
APRIL 4, 2013 | EMAGAZINE B2B BLOG
[Google, Leadlander] What Determines Success for B2B in the Online World?
DECEMBER 18, 2011 | NUSPARK
[Google, Leadlander] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Google, Leadlander] Demandbase: A New Twist In The Lead Management Automation Market
MARCH 16, 2009 | LEADSLOTH
[Google, Leadlander] ActiveConversion Review - SMB Lead Management
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| | EMAGAZINE B2B BLOG
APRIL 4, 2013 [Google, Leadlander] What Determines Success for B2B in the Online World?
'In the world of the consumer, it is easy enough to judge success with your online marketing efforts. But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena. When it comes to social media, B2B marketers are always suspicious as to how to define success. To put it plainly, success=sales. Success+checkout thank you message.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Google, Leadlander] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff.
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