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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.

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Klaviyo launches Klaviyo AI

Martech

The big question for any AI updates is how the new tools will lead to conversions and other business goals. Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know AI roadmap. “We Why we care.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

the lack of thoughtful, progressive strategies for form data capture that lead to most GTM organizations simply asking ‘too much’ on forms. The reasons are diverse, but generally fall into three camps: 1.) the poor reputation cultivated by GTM programs that gate low-quality content and 3.) The greatest implication?

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

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Mastering the Art of Team Communication at Events

Lead Liaison

You might take this message up a level to SMS or phone conversation to elevate the importance. Lead liaison’s universal lead capture app enables users to customize responsive forms and include documentation while scanning in the lead. To them, your message is just another “tap-tap-tap”. A red circle = unavailable.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Leverage SMS Text Messaging for Local Audiences. Use SMS messaging to remind prospects about special promotions and sales, links to your latest email newsletter, or a thank-you message after they’ve made a purchase. It will take a while for Bing and Google to verify your location, but it’s well worth the wait.