Paul Gillin

AUGUST 30, 2013

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. The world’s two most valuable brands – Apple and Google – are considered world-class. Executives talk the talk but still don’t walk the walk.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. Improve lead quality and a lot of the bad karma disappears. Photo credit: Scott Beale). Short on content?

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Don’t lead with a sales pitch.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. If you lead with your wall, you’re missing an opportunity.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 10, 2013

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

OCTOBER 31, 2011

Probably, because it can lead to policies that are intended to preserve these positions instead of moving toward the jobs that are growing. People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. The middle third are the jobs that are declining most quickly.

Enterprise Management 50

Enterprise Management Training Work Management Education 50