Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? Sales complains that marketing gives them lousy leads while marketers charge that sales wouldn’t know a good lead is it bit them on the nose. Improve lead quality and a lot of the bad karma disappears. Social is the Future of Search (Profitecture Blog).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. If you lead with your wall, you’re missing an opportunity.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. And as we know, Google loves blogs. The secret is the lack of competition.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

“I would shut off e-mail if I wasn’t running Lotus Notes.” ” Like many core technologies, e-mail has been abused. The user interface is a Facebook/Google+-like internal social network. The news feed is the core experience with e-mail and calendar available through pop-up windows.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50