Paul Gillin

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

What could possibly unseat Google as the king of the Web? Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Sales complains that marketing gives them lousy leads while marketers charge that sales wouldn’t know a good lead is it bit them on the nose. Photo credit: Scott Beale).

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B2B Blogging Excellence

Paul Gillin

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

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Five Facebook Tips for Small Businesses

Paul Gillin

If you lead with your wall, you’re missing an opportunity. He favors an approach like that of Fitness magazine , which rewards new fans with “our all-time favorite abs workout!” Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. Tip #2: Make your offer shareable.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

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