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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Don’t lead with a sales pitch. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. Indium’s sales leads grew 600% in the year after the program was launched. Taming the big five.

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

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B2B Marketing Zone

Paul Gillin

What Social Media Marketers Should and Shouldn’t Do

How to Calculate Social Marketing ROI

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