Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” Is your YouTube channel going to build awareness or accelerate leads? ” without irony. Double yikes if they ever leave.)

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

JULY 28, 2021

Some varieties of CTA require complicated setup through Google Ads. YouTube focuses on recommending new content and maximizing ad revenue, while other platforms, like Vidyard, play toward what sales and marketing teams really need, like generating leads and propelling next steps beyond just suggesting more content.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Vidyard

OCTOBER 27, 2019

Some emotions are more effective than others for driving certain types of actions, according to HubSpot : Happiness leads to sharing. Sadness leads to giving. Fear leads to loyalty. Anger leads to virality. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

JULY 12, 2021

68% of marketers say video has a better return on investment than Google Ads. 83% of video marketers say video has helped them generate leads. 73% of marketers have landed a new customer from a post on Instagram Stories. Animoto, 2020 ) Tweet this! 85% of people would like to see more video from brands in 2021. Sign Up Free 16.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. Leverage in-video forms to generate leads. video SEO)?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. Leverage in-video forms to generate leads.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JANUARY 17, 2017

But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

DECEMBER 23, 2020

Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. It also limits the data you can view.

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

JULY 27, 2022

For Team Leads and Managers 2.2 For Inbound Lead Follow-Ups—Leave Them Hanging 2.3 For Leads That Have Gone Cold—Surprise Them 3. For Inbound Lead Follow-Ups—Leave Them Hanging 2.3 For Leads That Have Gone Cold—Surprise Them 3. First Touch: Inbound Lead Follow-Up (from Revenue River) 1.3 Watch Your Tone 1.4

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MARCH 31, 2020

Sign up with Business Email Google Logo Continue with Google Microsoft Logo Continue with Microsoft Sign Up Free Top Examples of Video Messaging Employee Communication and Collaboration The meeting recap : Quickly recap meetings and collaborative brainstorms to share key takeaways with others and help with idea retention.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

OCTOBER 27, 2019

Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. In it, the tech company tells an entire love story by showing only Google searches set to music. Surprise yourself with new ideas and you’ll be more likely to surprise your audience too.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Put Your Videos to Work. Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

NOVEMBER 13, 2017

” John was taking an account-based approach with Drift , one of his target accounts and I was his VIP lead. While your campaigns might be creative and grab someone’s attention, the bulk of account-based campaigns are still driving their VIPs to lead forms. To stand out, John made a custom video so I’d pay attention.

Account Based Marketing 60

Account Based Marketing ABM Video Marketing Campaigns 60

Vidyard

JANUARY 17, 2017

But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Vidyard

FEBRUARY 22, 2017

“Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Lead generation starts with reviews. People go to movies based on reviews.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

APRIL 17, 2017

This lead gen video is going to be the next Dropbox success story. Hero’s Journey Here’s a link to a free Google Doc template that spells this out. Problem, Agitate, Solve Check out this link for the Google Doc template Cheesy infomercials have made BILLIONS with this framework. We’ve all been there before. You write the script.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

Vidyard

APRIL 17, 2017

This lead gen video is going to be the next Dropbox success story. Hero’s Journey Here’s a link to a free Google Doc template that spells this out. Problem, Agitate, Solve Check out this link for the Google Doc template Cheesy infomercials have made BILLIONS with this framework. We’ve all been there before. You write the script.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

MARCH 12, 2020

Google Suite for Remote Access and Collaboration 7.2 Marcel Van Der Linde, a Development Team Lead at Vidyard, knows the importance of making sure people can get ahold of you. “If Google Suite for Remote Access and Collaboration. More companies are likely to follow—maybe even yours. Establish a Routine 5.2

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Vidyard

AUGUST 10, 2017

Using video across your website can be a great way to boost your SEO performance and give you a better shot at ranking highly with Google, but only if you do it properly. My name is Tyler Lessard, and in this Chalk Talk, we’ll discuss the latest best practices for using video to drive your SEO performance and more inbound lead flow.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

SEPTEMBER 17, 2015

While this may all seem straightforward, keeping everything well formatted and identifiable will make your content easier to engage with and will lead to more leads and higher conversions. Google alone receives over 3.5 The possibility of a potential lead looking up a keyword that could point to your landing page is very likely.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

AUGUST 12, 2019

They provide the highest quality leads for one simple reason: authenticity. Endy knows their customers: They lead busy lives, many of them live in condos, and they want to buy risk-free. Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Think about it.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

MAY 26, 2015

Remember what it was like to navigate someplace before you had Google maps? However, despite growing access to better customer data, research from CEB shows that most marketers ignore new data when developing market expansions and generating leads. Or before you had a smart phone? Before even having a computer?

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Vidyard

FEBRUARY 19, 2020

Google AdWords Case Study 6.3 Include the video in a marketing email to send out to your leads. Google AdWords Case Study. She’s great at telling the story of how Google AdWords helped grow her business and seamlessly includes stats in her narrative. How to Make a Case Study Video in 10 Simple Steps 4.1

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

OCTOBER 25, 2017

Rank video answers on Google’s search results. Organize them by topic and optimize them for SEO with accurate metadata so customers find them on Google before they find your contact information. Second, arm your agents with tools to quickly snap and share custom support videos with customers for more personalized resolutions. #1.

Video Marketing 91

Video Marketing Customer Satisfaction FAQ Youtube 91

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. While the keywords in the latter could reflect several different TV shows, Google took what it understood to be a recent pop culture phenomenon as the most likely answer to the question.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Vidyard

MARCH 12, 2020

Google Suite for Remote Access and Collaboration 7.2 Working on the couch is rad but it eventually leads to ergonomics-related issues. Marcel Van Der Linde, a Development Team Lead at Vidyard, knows the importance of making sure people can get ahold of you. “If More companies are likely to follow—maybe even yours.

Work Management 65

Work Management Tips Marketing Management Paid Search Agency 65

Vidyard

FEBRUARY 12, 2015

That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords Let’s backtrack a little bit now. But what is Google AdWords? But then what?

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

OCTOBER 15, 2015

If you don’t, this will lead to a huge blind spot that can cause you to miss out on important information. After running a quick search on Google for “landing page best practices”, you’ll find copious amounts of research done by leading marketing and UX experts in the industry like Unbounce, KISSmetrics, and the Nielsen Norman Group.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Vidyard

JUNE 16, 2015

And not just a few snippets and clips of video here and there: nearly half of them watch at least 30 minutes of content, according to Google research. Your team probably tracks things like page views, ebook and whitepaper downloads, and form submissions to qualify and score leads. How about video? The Sales team can benefit too!

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

FEBRUARY 24, 2016

This lead gen video is going to be the next Dropbox success story. Here’s a link to a free Google Doc template that spells this out. Check out this link for the Google Doc template. My software of choice is Google Presentation. If you’ve got some paper, a cell phone camera/scanner and a Google account you’re ready to go.

Video Marketing 50

Video Marketing Lead Gen Template Press 50

Vidyard

MARCH 27, 2018

KITCHENER, Ontario – March 27, 2018 – Vidyard , the leading video platform for business, today unveiled its latest product enhancements to help marketing, sales and customer support teams drive greater engagement through highly personalized video experiences.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Vidyard

APRIL 19, 2021

Have a manager or team lead review the video on their own time and then give the rep feedback through text or email. There are great and easy-to-use templates for meeting agendas and checklists that can sync to both your Google calendar and Slack channel conversations.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Vidyard

NOVEMBER 11, 2014

You can keep promoting them to bring in top-of-funnel leads over time. Situational overviews (or the “what’s in it for me” videos) Perfect for: The discovery phase, a campaign for generating interest in your niche market, lead generation, and nurturing emails. Want to see 4 more awesome B2B videos?

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

JUNE 15, 2020

Identify willing participants in each group who can act as champions and help lead others. This can be as simple as a shared Google Doc and as complex as a formalized survey. Marketing Support: The team will design branded sharing pages, video CTAs, and starter video content for reps to share. Create Channels for Feedback.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91