Sales Engine
OCTOBER 2, 2015
If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. If you haven’t restructured your marketing into lead generators for sales, you’re behind. Marketing’s new role is to generate leads for salespeople.
Sales Engine
APRIL 20, 2016
To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. Content consumption is just the beginning.
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Sales Engine
JUNE 2, 2016
Write some blogs and drive traffic to your site—then just convert them into leads. The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible. Content marketing is the way to go, right?
Sales Engine
AUGUST 24, 2015
Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. They’re talking to Google in the comfort of their offices, homes, and mobile devices. Prior to 2005, marketing pumped out literature, placed ads, and developed media connections.
Sales Engine
APRIL 24, 2018
3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. Content Syndication on a pay-per-lead basis can address all of these issues. On the surface PPC campaigns seem simple.
Sales Engine
OCTOBER 1, 2015
That’s what we mean by actionable sales intelligence , and it’s created over time by using your content to collect information on your prospects and tie it to their lead record in the CRM. Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you.
Sales Engine
AUGUST 23, 2016
When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution.
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