Everything Technology Marketing

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. All of these lead to more web visitors through social media and SEO. Becoming a Lead Once someone is on your blog, the next step is for him or her to engage with your brand.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

What we need in this new environment are ongoing, parallel conversations with target audiences that lead to engagements with qualified prospects which in turn lead to value exchanges between both parties.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Also add how you want to get your information to your audience - how will they find you.