DiscoverOrg

JANUARY 2, 2019

When we Google Thai restaurants, we expect results near us, plus driving directions from our current location. SaaS organizations are leading the crest of the data wave, because they can – or should be – collecting customer data through their cloud-based product or service.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

JANUARY 29, 2019

But if they’re already using other leading-edge technologies, they’re probably open to others. It’s not something a Google search usually turns up – but you can find it yourself. How much does the CEO value technology? “A A lot of leaders are draconian: ‘Just call this number! Data is just data!’

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

APRIL 25, 2017

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. When all’s said and done, quality lists lead to a 50% reduction in research time. It’s true that bargain lead lists pose a threat to your domain and brand.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

APRIL 17, 2019

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! This is the equivalent of an inbound lead. For the holidays this past year, my fiancée had asked me to get her a sewing machine. Step 1: Buyer research. I know my price range.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

AUGUST 14, 2018

Key to any account-based approach is building a sales lead pipeline. These relationships can yield network effects and upsell opportunities that lead to greater revenue down the road. Sometimes, the best thing for your marketing (and for your business in general) isn’t just “get cash now.”

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Key to any account-based approach is building a sales lead pipeline. These relationships can yield network effects and upsell opportunities that lead to greater revenue down the road. Sometimes, the best thing for your marketing (and for your business in general) isn’t just “get cash now.”

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

MAY 7, 2019

Lead generation. The horrors of bad lead lists are endless. You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. Using the technology stack.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153