Crimson Marketing
APRIL 1, 2015
In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. Marketers need technology to quickly and reliably predict which leads are most likely to convert.
Crimson Marketing
JULY 11, 2013
Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.
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Crimson Marketing
JANUARY 23, 2015
All this signals is an interest in your content, and not always from a qualified lead. What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” PPC Campaigns.
Crimson Marketing
DECEMBER 18, 2013
SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. Inbound marketing delivers 54% more leads than traditional outbound marketing. Inbound marketing delivers 54% more leads than traditional outbound marketing. What to consider for your digital audience.
Crimson Marketing
JUNE 4, 2015
Google announced recently that mobile traffic has officially surpassed desktop traffic. Jason discusses the constellation of challenges and opportunities faced by Trulia, GoPro, Amazon and Google in the move to mobile, including the lack of cookies, lower conversion rates and increased ‘stickiness’ of apps.
Crimson Marketing
OCTOBER 21, 2014
This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Amplification strategy. Find your audience.
Crimson Marketing
AUGUST 4, 2015
A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Some of the most common goals include the following: Getting more leads.
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