Anything Goes Marketing
SEPTEMBER 20, 2008
The concept of lead nurturing is something that is complex for some but very straightforward for others. Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. Great - How do I track ROI for Lead Nurturing? The shift that I've seen is to automate the process using technology.
Anything Goes Marketing
MARCH 18, 2007
Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Google recommends that you should add certain requirements such as "A minimum order is required" etc. I found #4 interesting: "Using qualifying copy".
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Anything Goes Marketing
FEBRUARY 6, 2008
If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. Search for anything you want (here's a good one: "Google Rocks"). The best news is that it's easy to implement Google Custom Search Engine and it's FREE. Try it out! In addition, with this Web 2.0
Anything Goes Marketing
NOVEMBER 16, 2008
It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.
Anything Goes Marketing
DECEMBER 12, 2006
I also had a pleasant surprise last week when I found out that Brian Carrol over at Start With a Lead was linking to my blog. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. I'm new to Web Analytics, Where do I start?
Anything Goes Marketing
APRIL 5, 2009
While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.
Anything Goes Marketing
FEBRUARY 24, 2008
Using Paid Search to Enhance the Campaign I would use a tool like WordTracker to see which terms are searched on the most in search engines like Google and Microsoft but Tassimo may want to consider creating sponsored ads on Google for Keywords (have you checked out www.google.com/trends ? it rocks!). Well, I hope you enjoyed these.
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