Tomorrow People

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Google+ Finally Launches Business Pages

Tomorrow People

Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. While Pages have only been released to a select few businesses, Google+ indicates that organizations will be able to create their own pages at [link]. Visit Tomorrow People's Google+ Page and add it to your Circles here! ).

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5 essential tips to clearly define your ideal target market

Tomorrow People

Unfortunately, this can lead to unpromising results. Google Analytics. Lead generation forms. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Social media analytics tools. CRM platforms.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. We noticed that our Twitter and Google+ gathered a fair bit of interest — not big numbers, but we got some impressions, we got some clicks. Twitter and Google+ are fine when used as general awareness channels.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Track Metrics that Lead. Speaking of change, aim to see what more you can learn from leading indicators. Leading indicators can provide useful insights on change: Daily active users.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). But, keeping track of what one lead costs is both useful and interesting.

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Turn your lackluster B2B content marketing strategy into a standout customer experience

Tomorrow People

Google is a lot smarter than it used to be. We tend to think gated = generation of leads, ungated = building of trust. I also don’t believe content alone supremely reigns as king anymore — I think the question we should ask is if content is king, then what kingdom is it overseeing? Is it differentiation?

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The comprehensive marketer’s guide to brand research

Tomorrow People

Second, you have to make sure that your survey doesn’t contain any leading or confusing questions (which can impact the validity and reliability of your results). It must be provable (otherwise, this can lead to ‘doubtful’ brand positioning). Always run a pilot test before launching! What would you hope not to hear?

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