It’s Q4—do you know where your 2016 revenue will come from?
Sales Engine
OCTOBER 2, 2015
If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. If you haven’t restructured your marketing into lead generators for sales, you’re behind. Marketing’s new role is to generate leads for salespeople.
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