Onalytica B2B

JANUARY 6, 2016

Influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. For these reasons influencer marketing has arguably become the most effective, long term marketing strategy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MARCH 9, 2016

We were very interested in seeing which Open Source professionals and brands were leading the online discussion, so we analysed 700K+ tweets from November 16th 2015 to February 4th 2016 mentioning the keywords “Open Source” OR opensource. CSC Leading Edge Forum. Khan Academy. marco_preuss. marcopreuss. Kaspersky Lab.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We were interested in seeing which PR professionals and brands were leading the online discussion. Things truly changed when social media appeared in the early 2000’s (remember Friendster?).

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

AUGUST 26, 2015

click on the names to see their Twitter profiles). Alice Keeler – Author of “ 50 Things You Can Do With Google Classroom “ “Technology does not make for better learning. “Regardless of what educational technology is used, educators must always lead with learning. Google For Education.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

APRIL 20, 2016

It’s converting that traffic and engagement into leads and sales. Personal branding is absolutely critical for trust, credibility and inbound leads. ” Evan Dunn – Digital Marketing Practice Lead at Transform. Google Analytics. But they often don’t work on the last few hard yards. Marketingland.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 16, 2015

MySpace, Facebook, Google+, Twitter, Snapchat, Pinterest, Instagram, Reddit, Vine, LinkedIn – to name a few – each trying to do something different, each attracting particular audiences but ultimately, all with the possibility of being marketing tool. Download The Full Report. DOWNLOAD NOW! Twitter Handle. Page Rank. socialmedia2day.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JANUARY 18, 2017

With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree. ” MAPPING THE COMMUNITY.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

FEBRUARY 17, 2016

“Disruption has already changed the world, with six companies now accounting for 53% of the NASDAQ’s $664 billion market value ( Amazon, Google, Apple, Facebook, Netflix and Gilead ). ” MAPPING THE COMMUNITY. What we discovered was a very engaged community, with much discussion between individuals and brands.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

SEPTEMBER 20, 2017

If you’re viewing influencer marketing through a longer term lens, looking to drive and lead conversation in a particular hot topic, building relationships with Twitter influencers is a great option. Influencers can easily reference and signpost to brand websites or blogs, making great grounds for brand/influencer collaboration.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

APRIL 27, 2017

Influencer marketing is the fastest growing online customer-acquisition channel leading the way at 22%, with paid search quite a way behind with 14% and display advertising at 9%. Influencer marketing is an effective way of acquiring customers. Influencer marketing bypasses the ad blockers. PAY PER CLICK: THE PROS.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

MARCH 3, 2016

In 2014 Google bought artificial intelligence startup DeepMind for $400 million (£263 million), making it one of the largest tech acquisitions to date. We were keen to see which Artificial Intelligence and Machine Learning brands and individuals were leading the online discussion.

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0