Marketing Interactions

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Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

An early-stage lead downloads a paper that expands on the nature of the problem they’re looking to solve but then sales reaches out with a demo or meeting request – that’s the ultimate leap. Given the who and the learning, what other content do you have that either builds on that or leads your buyers to ask the question it answers?

B2B 149
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A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

Take the top priority: Generating New Leads. In order to achieve that goal, marketers need to create better experiences, produce customer-centric content, improve engagement in channels that can attract leads, and give all of this a boost with better targeting and personalization efforts. What I can’t see is a lot.

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B2B Nurturing for Net New vs. Existing Customers

Marketing Interactions

Google is only a browser tab away. B2B Nurturing Programs Let Your Audience Drive. The other reason for the need to connect the story is the shift in who’s in control. Buyers and customers no longer are reliant on you for information. This fallacy is one of the reasons buyers and customers have made the shift to self-service.

B2B 69