Marketing Craftmanship

article thumbnail

Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Although most company CEOs or owners would never consider operating without a website — which serves as the modern-day storefront — many of them over the years have confessed to me that they see no tangible connection between their website or social media and tangible business outcomes, such as lead generation, increased sales or new accounts.

article thumbnail

3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites. All communication channels have limitations.