Industrial Marketing Today

article thumbnail

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

He was already using Google Analytics (GA) to monitor his Web site. My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. How to add Google Analytics to Benchmark emails.

article thumbnail

Industrial Lead Generation Can’t Happen Without Conversations

Industrial Marketing Today

It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. Content Marketing Industrial Lead Generation Industrial Marketing' What are the top two things my clients want from their industrial website redesign? This is only a content summary. Please click on the headline to read the full article.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using E-mail Marketing for Lead Generation

Industrial Marketing Today

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. To me, those contacts are prospects and not leads.

article thumbnail

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

article thumbnail

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. Google sales and marketing disconnect and you will find thousands of articles written on this topic. This is not a new problem.

article thumbnail

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

article thumbnail

Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. However, I do have a problem with classifying these new subscribers as leads. Timeframe.