Direct Response Coach

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In Direct Response, All Roads Still Lead to the Offer

Direct Response Coach

You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. Look at your offer. Look at your offer.

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Apples to oranges, right?

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Direct Response Advertising on the Google Display Network

Direct Response Coach

The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

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If you’re using Google Adwords, what happens AFTER the click?

Direct Response Coach

There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad. And depending on your industry and [.].

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Is a direct mail postcard enough?

Direct Response Coach

Do a Google search and see how many postcard companies are out there. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Large, small or in between, [.]. The post Is a direct mail postcard enough?

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Don’t confuse online marketing with social media

Direct Response Coach

It is true that engagements through social media – Facebook, Twitter, LinkedIn and Google+ – [.]. Some social media experts will tell you can’t do online marketing without social media. That’s not true.