Digital B2B Marketing

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Why Good Content Delivers Bad Leads

Digital B2B Marketing

There’s just one little problem: the leads are crap. Embrace the Bad Leads. No, of course you don’t want to focus on just getting more leads that aren’t in your market. I’d love to hear your view in the comments below, on Twitter ( @wittlake ) or on Google+. Others simply aren’t interested.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

” In other words, QuinStreet is a lead generation company. Are “Leads” the Only Thing Left? According to a post on Google+ from Steven Vaughan-Nichols, nearly all of the editorial staff from Ziff Davis Enterprise have been laid off as part of the acquisition as well. What About Other Publishers?

Lead Gen 100
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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Companies like RocketFuel will need to work through Google (or a new alternative, see below) to continue operating.

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5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

You have a lead generation program. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist. As you do a better job of reaching the right people, the percentage of contacts that become marketing qualified leads will increase. An influencer program.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

How many leads came from Twitter? On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%! On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%! The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week.

Twitter 100
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Your Marketing Results Are Not In Your Control

Digital B2B Marketing

Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. It was because other good (or better, according to Google) sites were simply not available, offline because of the GoDaddy outage. The increase wasn’t because of great search engine optimization.

Godaddy 100
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B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? Beyond cold, these leads may frozen solid. Sweeping up late stage contacts.