Crimson Marketing

article thumbnail

359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Google 100
article thumbnail

Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. Marketers need technology to quickly and reliably predict which leads are most likely to convert.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

All this signals is an interest in your content, and not always from a qualified lead. What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” PPC Campaigns.

article thumbnail

Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement

Crimson Marketing

Google announced recently that mobile traffic has officially surpassed desktop traffic. Jason discusses the constellation of challenges and opportunities faced by Trulia, GoPro, Amazon and Google in the move to mobile, including the lack of cookies, lower conversion rates and increased ‘stickiness’ of apps.

article thumbnail

6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

Content Marketing Automation Will Lead You to Fail. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. .

article thumbnail

Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Amplification strategy. Find your audience.

article thumbnail

6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

Content Marketing Automation Will Lead You to Fail. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. .

Trends 100