B2B Marketing Traction

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 I found these articles helpful in understanding the recent effects of Google Penguin 2.0:

Tactics 100
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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit.

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. It includes the financial results, as well, including cost per lead and return on investment. They work! ).

Planning 100
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PPC Joins SEO as a Tactic that Should Go

B2B Marketing Traction

In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.

Tactics 100
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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

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Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Are you able to convert them?