Anything Goes Marketing

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Lead Nurturing - How to track ROI?

Anything Goes Marketing

The concept of lead nurturing is something that is complex for some but very straightforward for others. Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. Great - How do I track ROI for Lead Nurturing? The shift that I've seen is to automate the process using technology.

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Give web visitors the resources they need - Customized Google

Anything Goes Marketing

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. Search for anything you want (here's a good one: "Google Rocks"). The best news is that it's easy to implement Google Custom Search Engine and it's FREE. Try it out! In addition, with this Web 2.0

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Google recommends that you should add certain requirements such as "A minimum order is required" etc. I found #4 interesting: "Using qualifying copy".

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

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Learning About Web Analytics: Part I

Anything Goes Marketing

I also had a pleasant surprise last week when I found out that Brian Carrol over at Start With a Lead was linking to my blog. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. I'm new to Web Analytics, Where do I start?

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One way to tackle closed loop marketing

Anything Goes Marketing

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. or "&") is gtse and gtkw.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Using Paid Search to Enhance the Campaign I would use a tool like WordTracker to see which terms are searched on the most in search engines like Google and Microsoft but Tassimo may want to consider creating sponsored ads on Google for Keywords (have you checked out www.google.com/trends ? it rocks!). Well, I hope you enjoyed these.